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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
Scaled Podcast Advertising- The Power of Community and Connection
- Values-Driven Consumption
- Audience Targeting
- Media Buying
- Podcast Advertising
- Brands & Advertising
- Media & Information
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
Audacy: Share of audio trendsScaled Podcast Advertising
Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
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Short Trend Summary
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
Scaling Enterprise Technology for AI- AI-Driven Transformation
- AI Scaling
- Enterprise Technology
- Operating Models
- Talent
- Business & Commerce
- Emerging Technology
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
Bain: Technology reportScaling Enterprise Technology for AI
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise. 
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Short Trend Summary
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
Scenic Rail Travel Revival- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Destination accessibility
- Sustainable tourism
- Transportation
- Global Challenges
- Sustainability
- Travel & Tourism
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
Euronews: 2025 travel trend reportScenic Rail Travel Revival
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying. 
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Short Trend Summary
Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
Scope Deals Dominate Tech M&A- Navigating Global Uncertainty
- Product Integration
- Revenue Synergies
- Technology M&A
- Business & Commerce
- Finance & Money
Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
Bain: Technology reportScope Deals Dominate Tech M&A
Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions. 
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Short Trend Summary
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
Search Diversification- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Search Marketing
- Social Media
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
Basis Technologies: Reality check the...Search Diversification
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms. 
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Short Trend Summary
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.
Seasonal Celebration Treats- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Confectionery
- Desserts
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.
Synergy: Dairy 2025-2026 trend reportSeasonal Celebration Treats
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products. 
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Short Trend Summary
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
Seasonal Celebration Treats- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Desserts
- Seasonal Products
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
Synergy: Sweet goods 2025 2026...Seasonal Celebration Treats
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors. 
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Short Trend Summary
Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.
Second-Life Broadcasting- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Media
- Social Media
- Brands & Advertising
- Digital Platforms
- Entertainment
Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement.
Horizon Media: Top trends 2025Second-Life Broadcasting
Older content finds new life through online commentary, curation, and re-broadcasting, extending its lifespan and engagement. 
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Short Trend Summary
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Senior Living Redefined- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Healthcare
- Real estate
- Senior Living
- Urban planning
- Health & Wellness
- Lifestyle
- The Home
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Gensler: Design forecast 2025Senior Living Redefined
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection. 
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Short Trend Summary
Experienced corporate professionals are increasingly joining startups, bringing valuable expertise and networks to innovative ventures.
Senior Talent Acquisition- Navigating Global Uncertainty
- The Power of Community and Connection
- Human resources
- Startup Growth
- Talent Management
- Business & Commerce
- The Workplace
Experienced corporate professionals are increasingly joining startups, bringing valuable expertise and networks to innovative ventures.
EY: 10 tendencias emprendimiento 2025Senior Talent Acquisition
Experienced corporate professionals are increasingly joining startups, bringing valuable expertise and networks to innovative ventures. 
