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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
Resurgence of Traditional Channels- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Content Marketing
- Event Marketing
- Brands & Advertising
- Business & Commerce
Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
B2B Group: B2b media in...Resurgence of Traditional Channels
Traditional channels like audio, TV, and experiential marketing are being reinvented with digital precision and targeting.
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Short Trend Summary
Global trade is facing increasing headwinds from protectionist measures, impacting supply chains and potentially exacerbating inflation.
Resurgent Protectionism- Navigating Global Uncertainty
- Global Trade
- Inflation
- International Relations
- Supply Chains
- Business & Commerce
- Global Challenges
- Government & Politics
Global trade is facing increasing headwinds from protectionist measures, impacting supply chains and potentially exacerbating inflation.
NatWest: The year ahead 2025Resurgent Protectionism
Global trade is facing increasing headwinds from protectionist measures, impacting supply chains and potentially exacerbating inflation. 
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Short Trend Summary
Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.
Retail Bifurcation- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Discount Retailers
- Retail
- Value Retailers
- Business & Commerce
- Consumer Attitudes
Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.
AlixPartners: 2025 global consumer outlookRetail Bifurcation
Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market. 
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Short Trend Summary
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Retail Media Network Expansion- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Publicis Sapient: Guide to Next...Retail Media Network Expansion
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms. 
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Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Retail Media Reshapes- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Media Buying
- Retail
- Shopper Data
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Dentsu: The year of impact...Retail Media Reshapes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures. 
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Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Media Reshapes Advertising- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Media Reshapes Advertising
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures. 
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Short Trend Summary
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
Retail Personalization Imperative- AI-Driven Transformation
- Experiences Over Material Goods
- E-commerce
- Generative AI
- Personalization
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
CB Insights: Tech trends 2025Retail Personalization Imperative
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences. 
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Short Trend Summary
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Reshapes Media- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Media Buying
- Retail Advertising
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Reshapes Media
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures. 
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Short Trend Summary
With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.
Retention Prioritized- Experiences Over Material Goods
- The Power of Community and Connection
- Customer Relationship Management
- Marketing Budget Allocation
- Player Lifetime Value
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.
Softswiss: iGaming Trends 2025Retention Prioritized
With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies. 
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Short Trend Summary
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.
Retreating to Old Systems- Navigating Global Uncertainty
- Cultural values
- Marketing Strategies
- Social Norms
- Consumer Attitudes
- Culture
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of values.
Ipsos: Global trends 10th anniversary...Retreating to Old Systems
Nostalgia for the past and a desire for traditional structures are on the rise, driven by uncertainty about the future and a perceived loss of… 
