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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
Rewilding the Web- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Digital Marketing
- online communities
- Social Media
- Culture
- Digital Platforms
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
Mørning: The age of relevanceRewilding the Web
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
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Short Trend Summary
Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
Right-Sizing Single-Player Games- Experiences Over Material Goods
- Values-Driven Consumption
- AAA Games
- Game Design
- Game Development
- Business & Commerce
- Entertainment
Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
Newzoo: Global Games Market ReportRight-Sizing Single-Player Games
Developers are exploring shorter single-player games as a response to rising development costs and changing player habits. 
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Short Trend Summary
AI and Sustainability are emerging as dominant themes in European tech, attracting significant investment and talent.
Rise of AI and Sustainability- AI-Driven Transformation
- Values-Driven Consumption
- Artificial Intelligence
- Climate tech
- Sustainability
- Venture capital
- Emerging Technology
- Global Challenges
AI and Sustainability are emerging as dominant themes in European tech, attracting significant investment and talent.
Atomico: State of European tech...Rise of AI and Sustainability
AI and Sustainability are emerging as dominant themes in European tech, attracting significant investment and talent. 
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Short Trend Summary
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
Rise of AI Avatars- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Companionship
- Customer service
- Entertainment
- User Interfaces
- Business & Commerce
- Emerging Technology
- Entertainment
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
Infotech: Tech trends 2025Rise of AI Avatars
Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction. 
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Short Trend Summary
Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.
Rise of Anti-Establishment- Navigating Global Uncertainty
- Economic Policy
- Global Politics
- Investment strategies
- Market volatility
- Business & Commerce
- Finance & Money
- Government & Politics
Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.
J.P. Morgan: Outlook 2025 building...Rise of Anti-Establishment
Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility. 
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Short Trend Summary
Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
Rise of Brainrot Culture- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand strategy
- Content creation
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Culture
Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
Webby: 2025 trend report its...Rise of Brainrot Culture
Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies. 
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Short Trend Summary
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
Rise of Content Creators- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- E-commerce
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
Meta: Rethinking media mix effectivenessRise of Content Creators
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z. 
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Short Trend Summary
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
Rise of Conversational Commerce- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Conversion Optimization
- Customer Engagement
- Messaging Apps
- Personalized Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
Smartly: Digital Advertising Trends 2025Rise of Conversational Commerce
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions. 
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Short Trend Summary
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
Rise of Creation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Arts and Crafts
- E-commerce
- Education
- Social Media
- Business & Commerce
- Digital Platforms
- Lifestyle
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
The Media Store: Trends 5...Rise of Creation
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI. 
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Short Trend Summary
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
Rise of Digital Franchises- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Gaming
- Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
YouTube: Global trends reportRise of Digital Franchises
Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises. 
