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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
Consultant Expertise On-Demand- The Power of Community and Connection
- Values-Driven Consumption
- Nonprofit operations
- Project Management
- Specialized skills
- Business & Commerce
- The Workplace
Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
HubSpot: Nonprofit marketing and fundraising...Consultant Expertise On-Demand
Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
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Short Trend Summary
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
Conscientious Health- The Power of Community and Connection
- Values-Driven Consumption
- Health technology
- Healthcare industry
- Wellness market
- Consumer Attitudes
- Health & Wellness
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
Ipsos: Global trends 10th anniversary...Conscientious Health
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven. 
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Short Trend Summary
Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
Connections IRL (In Real Life)- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Group tours
- Social events
- Solo travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
Amadeus: Globetrender travel trends 2025Connections IRL (In Real Life)
Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters. _T00086.png)
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Short Trend Summary
Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.
Connection through Streaming- Experiences Over Material Goods
- The Power of Community and Connection
- music streaming
- podcast consumption
- Social Media
- Consumer Attitudes
- Digital Platforms
- Entertainment
Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists.
Spotify: Culture Next ReportConnection through Streaming
Gen Z uses Spotify to combat loneliness and foster connections through shared music and podcasts, leveraging features like Blend and collaborative playlists. 
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Short Trend Summary
Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.
Connected TV Scales Up- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Live Sports Broadcasting
- Streaming Services
- Brands & Advertising
- Digital Platforms
- Entertainment
Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling.
Dentsu: The year of impact...Connected TV Scales Up
Streaming platforms are investing heavily in live content and advertising solutions, offering brands new opportunities for scaled storytelling. 
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Short Trend Summary
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
Connected TV Scales Stories- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Storytelling
- Sports Broadcasting
- Streaming Advertising
- Brands & Advertising
- Digital Platforms
- Entertainment
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
Dentsu: The year of impact...Connected TV Scales Stories
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling. 
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Short Trend Summary
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Connected TV Scales- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Brand Storytelling
- Live Sports
- Streaming Services
- Video Content
- Brands & Advertising
- Digital Platforms
- Entertainment
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Dentsu: The year of impact...Connected TV Scales
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities. 
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Short Trend Summary
Leading iGaming operators are shifting from reactive compliance to proactive strategies, leveraging regulation as a driver of trust and sustainable growth.
Compliance as Strategic Asset- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Reputation
- Long-Term Sustainability
- Player Trust
- Business & Commerce
- Cybersecurity
Leading iGaming operators are shifting from reactive compliance to proactive strategies, leveraging regulation as a driver of trust and sustainable growth.
Softswiss: iGaming Trends 2025Compliance as Strategic Asset
Leading iGaming operators are shifting from reactive compliance to proactive strategies, leveraging regulation as a driver of trust and sustainable growth. 
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Short Trend Summary
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
Community: Linked Lives- The Power of Community and Connection
- Values-Driven Consumption
- Brand marketing and engagement
- Community Building Initiatives
- Shared experiences and events
- Social Media Platforms
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
Mintel: 2025 global consumer trendsCommunity: Linked Lives
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world. 
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Short Trend Summary
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.
Community-Driven Wellbeing- The Power of Community and Connection
- Community Building Initiatives
- Group Fitness Programs
- Mental Health Support Groups
- Social platforms
- Consumer Attitudes
- Culture
- Health & Wellness
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.
Lululemon: Global wellbeing reportCommunity-Driven Wellbeing
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose. 
