Connections IRL (In Real Life)

Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.

Themes

Authenticity and Transparency Reign Supreme , Experiences Over Material Goods , The Power of Community and Connection

Timeframe

near-term

Subcategories

Consumer Behavior Cultural Exchange Social Change Travel Trends

Impact areas

Group tours Social events Solo travel

Detailed Analysis

A growing disillusionment with online dating and social media is driving people to seek real-life connections through travel. This trend, termed "Connections IRL," is manifested in the rising popularity of solo travel, group tours focused on shared interests, and social events that facilitate in-person interactions. Travelers are looking for authentic experiences and meaningful connections with like-minded individuals.

Context Signals

Declining popularity of dating apps and rising "dating app burnout" Increase in solo leisure travelers Growth of group tours focused on shared interests, such as Road Scholar and G Adventures' "Solo-ish" trips

Edge

Development of travel apps and platforms that facilitate real-life connections and shared experiences. Hotels and destinations creating social spaces and events that encourage interaction among travelers. Rise of niche travel experiences catering to specific interests and hobbies, fostering connections among like-minded individuals.

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