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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The lines between physical and digital realities are blurring, with increasing interest in immersive experiences and synthetic humans.
Realverse Emergence- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Entertainment
- Human-Computer Interaction
- Marketing
- Social Interaction
- Culture
- Digital Platforms
- Emerging Technology
The lines between physical and digital realities are blurring, with increasing interest in immersive experiences and synthetic humans.
Juan Isaza: Tendencias 2025Realverse Emergence
The lines between physical and digital realities are blurring, with increasing interest in immersive experiences and synthetic humans.
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Short Trend Summary
Increased investment in infrastructure, manufacturing, and housing is driving a rebuilding of the U.S. physical economy.
Rebuilding Physical Economy- Navigating Global Uncertainty
- Construction
- Housing
- Infrastructure
- Manufacturing
- Business & Commerce
- Global Challenges
- Government & Politics
Increased investment in infrastructure, manufacturing, and housing is driving a rebuilding of the U.S. physical economy.
BlackRock: 2025 thematic outlookRebuilding Physical Economy
Increased investment in infrastructure, manufacturing, and housing is driving a rebuilding of the U.S. physical economy. 
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Short Trend Summary
A movement is underway to reclaim urban spaces and integrate more natural elements into built environments.
Reclaiming Urban Spaces- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- environmental sustainability
- landscape architecture
- Urban planning
- Culture
- Global Challenges
- Sustainability
A movement is underway to reclaim urban spaces and integrate more natural elements into built environments.
Garden Media Group: 2025 garden...Reclaiming Urban Spaces
A movement is underway to reclaim urban spaces and integrate more natural elements into built environments. 
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Short Trend Summary
A counter-movement to globalization is driving individuals to reconnect with their local cultures and heritage, leading to a demand for spaces that reflect unique identities and roots.
Reconnecting with Heritage- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- culture
- Historical Preservation
- Interior Design
- Consumer Attitudes
- Culture
- The Home
A counter-movement to globalization is driving individuals to reconnect with their local cultures and heritage, leading to a demand for spaces that reflect unique identities and roots.
Nordsjo: Paint Colour Trends 2025Reconnecting with Heritage
A counter-movement to globalization is driving individuals to reconnect with their local cultures and heritage, leading to a demand for spaces that reflect unique identities… 
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Short Trend Summary
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
Reddit’s Rapid Social Media Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- online communities
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
OFCOM: Online nation 2024Reddit’s Rapid Social Media Rise
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK. 
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Short Trend Summary
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Redefined Hedonism- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Entertainment
- Experiential Marketing
- Food and beverage industry
- Sensory Design
- Consumer Attitudes
- Culture
- Lifestyle
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Kantar: The future of alcoholRedefined Hedonism
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain… 
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Short Trend Summary
The rewards package is expanding beyond traditional compensation and benefits to include personalized experiences and holistic well-being.
Redefined Rewards Experience- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Compensation and benefits
- Employee engagement
- Talent Management
- Business & Commerce
- The Workplace
The rewards package is expanding beyond traditional compensation and benefits to include personalized experiences and holistic well-being.
Mercer: HR trends for 2025Redefined Rewards Experience
The rewards package is expanding beyond traditional compensation and benefits to include personalized experiences and holistic well-being. 
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Short Trend Summary
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.
Redefining Life-Stage Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Segmentation
- Marketing
- Product Development
- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.
TikTok: What's Next 2025 Trend...Redefining Life-Stage Marketing
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers. 
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Short Trend Summary
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
Reduced Consumer Spending- Navigating Global Uncertainty
- Consumer goods
- Hospitality
- Leisure
- Retail
- Travel
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
AlixPartners: 2025 global consumer outlookReduced Consumer Spending
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty. 
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Short Trend Summary
Despite recognizing the importance of learning, foundations are engaging in fewer learning activities, potentially impacting their effectiveness.
Reduced Learning & Reflection- Navigating Global Uncertainty
- The Power of Community and Connection
- Adaptation to Change
- Foundation Effectiveness
- Knowledge Sharing
- Business & Commerce
- Culture
- The Workplace
Despite recognizing the importance of learning, foundations are engaging in fewer learning activities, potentially impacting their effectiveness.
McKinsey: Family philanthropy trends 2025:...Reduced Learning & Reflection
Despite recognizing the importance of learning, foundations are engaging in fewer learning activities, potentially impacting their effectiveness. 
