Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
Embracing the Dark- Navigating Global Uncertainty
- Advertising
- Fashion
- Film
- Music
- Brands & Advertising
- Culture
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
Depositphotos: Creative trends 2025Embracing the Dark
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
-
Short Trend Summary
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
Embracing New Horizons- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Interior Design
- Lifestyle
- Real estate
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
Nordsjo: Paint Colour Trends 2025Embracing New Horizons
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity. 
-
Short Trend Summary
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
Embracing Generational Legacy- Experiences Over Material Goods
- The Power of Community and Connection
- Family Dynamics
- Hospitality
- Travel
- Workplace
- Family
- Travel & Tourism
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
Accor: The new quality of...Embracing Generational Legacy
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities. 
-
Short Trend Summary
Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
Embrace of Simplicity- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Financial Services
- Retail
- Subscription Services
- Technology
- Consumer Attitudes
- Finance & Money
- Lifestyle
Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
The Media Store: Trends 5...Embrace of Simplicity
Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living. 
-
Short Trend Summary
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels.
Embedded Insurance Grows- AI-Driven Transformation
- Navigating Global Uncertainty
- Customer Experience
- Insurance Distribution
- Insurtech
- Business & Commerce
- Finance & Money
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels.
McKinsey: Global insurance report 2025Embedded Insurance Grows
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels. 
-
Short Trend Summary
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.
Embedded HR Professionals- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- HR Business Partnering
- Organizational Effectiveness
- Strategic Workforce Planning
- Business & Commerce
- The Workplace
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.
AIHR: HR trends report 2025Embedded HR Professionals
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence. 
-
Short Trend Summary
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
Elevating the Everyday: Relatable Stories- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Audience Engagement
- Brand Storytelling
- Filmmaking
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters.
D&AD: Trend reportElevating the Everyday: Relatable Stories
Brands are connecting with audiences through authentic storytelling that captures everyday lived experiences, diverse perspectives, and relatable characters. 
-
Short Trend Summary
Trade policy uncertainty has reached historically high levels, fueled by geopolitical tensions and inward-looking policies, hindering trade growth.
Elevated Trade Uncertainty- Navigating Global Uncertainty
- Global Trade
- International Cooperation
- Investment Growth
- Business & Commerce
- Finance & Money
- Government & Politics
Trade policy uncertainty has reached historically high levels, fueled by geopolitical tensions and inward-looking policies, hindering trade growth.
WBG: Global economic prospectElevated Trade Uncertainty
Trade policy uncertainty has reached historically high levels, fueled by geopolitical tensions and inward-looking policies, hindering trade growth. 
-
Short Trend Summary
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Elevated Non-Alcoholic Beverages- Experiences Over Material Goods
- Values-Driven Consumption
- bars
- beverage industry
- Consumer Behavior
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Resy: Retrospective 2024Elevated Non-Alcoholic Beverages
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options. 
-
Short Trend Summary
Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.
Elevated Jewelry Demand- Navigating Global Uncertainty
- Investment strategies
- Jewelry Market
- Luxury Goods
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.
The RealReal: Resale Report 2024Elevated Jewelry Demand
Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times. 
