emerging
Embracing Generational Legacy
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
With people living longer, families are traveling together across generations more than ever before. This presents both opportunities and challenges for the hospitality industry. Hotels need to cater to the diverse needs of different age groups, offering inclusive experiences and facilities. "Since we now live longer, a greater number of generations coexist today than ever before. There is an innate wisdom and experience which comes from having spent more time alive…"
Context Signals
The number of older adults in the US is projected to more than double by 2050.
68% of multigenerational travelers want more bespoke offerings from hospitality brands.
54% of Millennials choose to travel with their families to bond and create memories.
Edge
Hotels will design specialized packages and accommodations for multigenerational families, including connecting rooms and shared spaces.
Activities and experiences catering to different age groups within a family will become more common.
Technology will play a role in facilitating intergenerational travel planning and communication.
