Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Evolving Social Media Engagement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Kantar: Marketing trends 2025Evolving Social Media Engagement
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
-
Short Trend Summary
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.
Evolving Search Landscape- AI-Driven Transformation
- The Power of Community and Connection
- Artificial Intelligence
- Digital Marketing
- Search Engine Optimization (SEO)
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.
WARC: The future of media...Evolving Search Landscape
Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to… 
-
Short Trend Summary
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Evolving Retail Media Networks- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Kantar: Marketing trends 2025Evolving Retail Media Networks
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences. 
-
Short Trend Summary
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
Evolving Online Safety Concerns- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Digital Literacy
- Elections
- Online Safety
- Public Discourse
- Cybersecurity
- Media & Information
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
OFCOM: Online nation 2024Evolving Online Safety Concerns
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures. 
-
Short Trend Summary
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
Evolving Online Retail- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
OFCOM: Online nation 2024Evolving Online Retail
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing. 
-
Short Trend Summary
New mobility models, including EVs, AVs, and shared mobility, are transforming the auto insurance landscape.
Evolving Mobility Disrupts Auto- AI-Driven Transformation
- Navigating Global Uncertainty
- Auto Insurance
- Automotive industry
- Transportation
- Business & Commerce
- Emerging Technology
- Finance & Money
New mobility models, including EVs, AVs, and shared mobility, are transforming the auto insurance landscape.
McKinsey: Global insurance report 2025Evolving Mobility Disrupts Auto
New mobility models, including EVs, AVs, and shared mobility, are transforming the auto insurance landscape. 
-
Short Trend Summary
Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.
Evolving Media Trust- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Media Credibility
- News Consumption
- Public Discourse
- Social Media
- Cybersecurity
- Emerging Technology
- Media & Information
Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.
Ezra Eeman: Wayfinder trends 2025Evolving Media Trust
Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content. 
-
Short Trend Summary
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
Evolving Investment Landscapes- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Alternative Investments
- Real estate
- Space Economy
- Sports
- Streaming
- Urban Development
- Business & Commerce
- Emerging Technology
- Finance & Money
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
J.P. Morgan: Outlook 2025 building...Evolving Investment Landscapes
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification. 
-
Short Trend Summary
People are redefining intimacy and connection, moving beyond traditional family structures and seeking diverse forms of support.
Evolving Intimacy- The Power of Community and Connection
- Values-Driven Consumption
- Community
- Family
- Relationships
- Brands & Advertising
- Culture
- Family
People are redefining intimacy and connection, moving beyond traditional family structures and seeking diverse forms of support.
Horizon Media: Top trends 2025Evolving Intimacy
People are redefining intimacy and connection, moving beyond traditional family structures and seeking diverse forms of support. 
-
Short Trend Summary
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
Evolving Influencer Landscape- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Partnerships
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Culture
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
Jack Morton: 5 cultural truths...Evolving Influencer Landscape
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands. 
