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Short Trend Summary
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
Immersive Entertainment Destinations- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Hospitality
- Retail
- Wellness
- Entertainment
- Health & Wellness
- Travel & Tourism
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
Gensler: Design forecast 2025Immersive Entertainment Destinations
The entertainment industry is partnering with other sectors to create immersive, experiential destinations that transport guests beyond the everyday.
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Short Trend Summary
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
Immersive Marketing with AR/VR- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Entertainment
- Gaming
- Retail
- Brands & Advertising
- Emerging Technology
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
Aeroplane 2025: Branding trends reportImmersive Marketing with AR/VR
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions. 
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Short Trend Summary
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
Immersive Spatial Computing- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Gaming
- Healthcare
- Business & Commerce
- Digital Platforms
- Emerging Technology
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
Gartner: 2025 top tech trendsImmersive Spatial Computing
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies. 
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Short Trend Summary
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.
Immersive Storytelling Ecosystems- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Entertainment
- Events
- Retail
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.
Publicis Media: Future FWD 2025Immersive Storytelling Ecosystems
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds. 
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Short Trend Summary
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.
Immigration Anxiety Remains- Navigating Global Uncertainty
- Cultural integration
- Immigration policy
- Social Cohesion
- Consumer Attitudes
- Global Challenges
- Government & Politics
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.
Ipsos: Predictions 2025 reportImmigration Anxiety Remains
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year. 
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Short Trend Summary
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
Impactful Institutions- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Corporate Social Responsibility
- ESG Investing
- Sustainable Finance
- Business & Commerce
- Finance & Money
- Sustainability
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
WNS: Top 5 banking and...Impactful Institutions
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services. 
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Short Trend Summary
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.
Impatience Economy- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Entertainment
- Finance
- Healthcare
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.
Accenture: Life trends 2025Impatience Economy
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional… 
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Short Trend Summary
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Imperfect, Authentic Lives- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Lifestyle
- Marketing
- Mental Health
- Social Media
- Consumer Attitudes
- Culture
- Lifestyle
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Stocksy: Visual Insights Report 2025Imperfect, Authentic Lives
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections. 
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Short Trend Summary
The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.
Importance of News Literacy- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Civic Engagement
- Critical Thinking
- Education
- Media Consumption
- Culture
- Media & Information
The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.
Ipsos: What the future newsImportance of News Literacy
The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations. 
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Short Trend Summary
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.
Improved Programmatic Supply Chain- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Brand Safety
- Media Measurement
- Programmatic Advertising
- Brands & Advertising
- Business & Commerce
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.
Dentsu: The year of impact...Improved Programmatic Supply Chain
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection. 
