emerging
Immersive Marketing with AR/VR
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
AR and VR are moving beyond novelty and becoming increasingly integrated into marketing strategies. These technologies offer brands the opportunity to create immersive experiences that engage consumers on a deeper level. The report highlights examples like L'Oreal's virtual make-up try-ons and IKEA's furniture visualization app, as well as the potential of future technologies like smart contact lenses. This trend reflects a shift towards more experiential marketing, where brands prioritize creating memorable and interactive experiences.
Context Signals
Increased accessibility and affordability of AR/VR devices
Development of more sophisticated AR/VR software and applications
Growing consumer interest in immersive experiences
Edge
AR/VR could revolutionize product demonstrations and customer service interactions.
Brands may need to invest in creating specialized AR/VR content and experiences.
The metaverse and other virtual worlds could become important platforms for brand engagement.
