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Short Trend Summary
The Fourth Industrial Revolution is upon us, driven by advancements in renewable energy, AI, and other technologies, with Uranus and Pluto's trines creating peak opportunities for innovation.
Fourth Industrial Revolution Arrival- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Artificial Intelligence
- Energy
- Space Exploration
- Business & Commerce
- Emerging Technology
- Global Challenges
The Fourth Industrial Revolution is upon us, driven by advancements in renewable energy, AI, and other technologies, with Uranus and Pluto's trines creating peak opportunities for innovation.
AstroTwins: 2025 trends reportFourth Industrial Revolution Arrival
The Fourth Industrial Revolution is upon us, driven by advancements in renewable energy, AI, and other technologies, with Uranus and Pluto's trines creating peak opportunities…
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Short Trend Summary
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Fractured Globalization- Navigating Global Uncertainty
- Brand strategy
- Geopolitics
- International Trade
- Business & Commerce
- Consumer Attitudes
- Government & Politics
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Ipsos: Global trends 10th anniversary...Fractured Globalization
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies. 
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Short Trend Summary
Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.
Fractured Values and Expectations- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Human resources
- Leadership
- Organizational Culture
- Business & Commerce
- Culture
- The Workplace
Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics.
University of Sydney: 2025 Skills...Fractured Values and Expectations
Diverging values and expectations across generations and diverse groups are reshaping the workplace and requiring leaders to navigate complex social dynamics. 
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Short Trend Summary
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Fragmented Drinking Occasions- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol brands
- Bars and Restaurants
- Home entertainment
- RTD market
- Consumer Attitudes
- Food & Drink
- Lifestyle
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Kantar: The future of alcoholFragmented Drinking Occasions
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the… 
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Short Trend Summary
Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.
Fragmented Internet Returns- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Consumption
- online communities
- Social Media
- Consumer Attitudes
- Digital Platforms
Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.
Ok Cool: Gatekeeping information is...Fragmented Internet Returns
Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp. 
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Short Trend Summary
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Fragmented Media Consumption- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Audience Segmentation
- Content Strategy
- Media Planning
- Targeted Advertising
- Brands & Advertising
- Consumer Attitudes
- Media & Information
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Tracksuit: Track record 2024Fragmented Media Consumption
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly. 
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Short Trend Summary
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
Fragmented Product Discovery- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Marketing
- Search Engines
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
DISQO: Consumer trends 2025 reportFragmented Product Discovery
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research. 
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Short Trend Summary
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Free News Consumption Dominates- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Digital Media
- Journalism
- Newspapers
- Business & Commerce
- Media & Information
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Ipsos: What the future newsFree News Consumption Dominates
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism. 
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Short Trend Summary
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Frolleagues Blend Work & Leisure- Experiences Over Material Goods
- The Power of Community and Connection
- Business Travel
- Hospitality
- Real estate
- Business & Commerce
- The Workplace
- Travel & Tourism
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Hilton: 2025 trends reportFrolleagues Blend Work & Leisure
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues." 
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Short Trend Summary
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Frontier Tourism Expansion- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Adventure tourism
- Environment
- Remote destinations
- Global Challenges
- Travel & Tourism
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Lemongrass: Travel trend report 2025Frontier Tourism Expansion
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns. 
