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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
Partnership Gold Rush- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content Licensing
- Generative AI
- Streaming Services
- Digital Platforms
- Emerging Technology
- Media & Information
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
Dentsu: The year of impact...Partnership Gold Rush
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
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Short Trend Summary
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
Overcoming Fitness Barriers- The Power of Community and Connection
- Values-Driven Consumption
- Age and fitness
- Fitness accessibility
- Gender equality in sports
- Culture
- Health & Wellness
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
Strava: Year in Sport the...Overcoming Fitness Barriers
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys. 
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Short Trend Summary
Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.
Overcoming Barriers in Fitness- The Power of Community and Connection
- Values-Driven Consumption
- Age and fitness
- Fitness accessibility
- Gender equality in sports
- Culture
- Health & Wellness
Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.
Strava: Year in Sport the...Overcoming Barriers in Fitness
Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024. 
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Short Trend Summary
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance.
Outsourced Investment Management- Navigating Global Uncertainty
- Banking Services
- Family Offices
- Investment Management
- Business & Commerce
- Finance & Money
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance.
Julius Bar: Family barometer 2024Outsourced Investment Management
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance. 
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Short Trend Summary
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
Outbound Engagement with Creators- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
Hootsuite: Social trends 2025Outbound Engagement with Creators
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences. 
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Short Trend Summary
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets.
Out-of-System Assets- Navigating Global Uncertainty
- Alternative Assets
- Financial System
- Geopolitical Risk
- Investment strategies
- Finance & Money
- Government & Politics
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets.
Julius Bar: Secular outlook 2025Out-of-System Assets
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
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Short Trend Summary
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
Organic Product Placement- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Digital Advertising
- Influencer marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
Sked Social: Trends Report 2025Organic Product Placement
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising. 
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Short Trend Summary
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
Optimistic Brand Advocacy- The Power of Community and Connection
- Values-Driven Consumption
- Brand Purpose
- Corporate Social Responsibility
- Long-Term Strategy
- Social impact
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
Red Antler: 2025 State of...Optimistic Brand Advocacy
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact. 
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Short Trend Summary
A growing desire for brighter, more positive spaces reflecting optimism and a need for change.
Optimism and Uplifting Spaces- Experiences Over Material Goods
- The Power of Community and Connection
- Commercial
- Education
- Healthcare
- Hospitality
- Residential
- Culture
- The Home
- The Workplace
Dulux: International colour trends 2025Optimism and Uplifting Spaces
A growing desire for brighter, more positive spaces reflecting optimism and a need for change. 
