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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
Premature AI ROI Scaling Back- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Strategy
- Finance
- Technology Adoption
- Business & Commerce
- Emerging Technology
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
Forrester: Predictions 2025 B2B salesPremature AI ROI Scaling Back
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
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Short Trend Summary
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
Predictive Audience Targeting- AI-Driven Transformation
- Audience Targeting
- Campaign Optimization
- Marketing Analytics
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
Audacy: Share of audio trendsPredictive Audience Targeting
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency. 
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Short Trend Summary
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
Pre-Super Bowl Buzz Building- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Influencer marketing
- Super Bowl marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
Contagious: Grand prix insights 2024Pre-Super Bowl Buzz Building
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot. 
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Short Trend Summary
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
Pragmatic AI ROI Focus- AI-Driven Transformation
- AI Investment
- Business Strategy
- Financial Planning
- Business & Commerce
- Emerging Technology
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
Forrester: Predictions 2025 tech securityPragmatic AI ROI Focus
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies. 
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Short Trend Summary
Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
Power of Niche Perspectives- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Content creation
- Social impact
- Brands & Advertising
- Culture
- Digital Platforms
Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy.
TikTok: What's Next 2025 Trend...Power of Niche Perspectives
Unique and diverse viewpoints are resonating with global audiences, fostering inclusivity and empathy. 
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Short Trend Summary
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Power in Niche Communities- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Influencer marketing
- Targeted Advertising
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Dentsu: The year of impact...Power in Niche Communities
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences. 
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Short Trend Summary
Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.
Power in Niche Communities- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Advocacy
- Community Building
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.
Dentsu: The year of impact...Power in Niche Communities
Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection. 
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Short Trend Summary
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
Power and Resources Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Infrastructure
- Natural Resources
- Renewables
- Utilities
- Business & Commerce
- Emerging Technology
- Global Challenges
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector.
UBS: Year ahead 2025Power and Resources Growth
Rising electricity demand, driven by AI, electrification, and decarbonization, is creating a long-term investment opportunity in the power and resources sector. 
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Short Trend Summary
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era.
Post-Quantum Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Privacy
- National Security
- Cybersecurity
- Emerging Technology
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era.
Gartner: 2025 top tech trendsPost-Quantum Cryptography
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era. 
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Short Trend Summary
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
Post-Quantum Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Security
- Encryption
- Business & Commerce
- Cybersecurity
- Emerging Technology
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
Infotech: Tech trends 2025Post-Quantum Cryptography
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography. 
