current
Pragmatic AI ROI Focus
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
Themes
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
While AI has demonstrated its potential to improve customer experience, boost productivity, and generate new revenue streams, the path to ROI is proving longer and more complex than initially expected. "Enterprises are achieving improved customer experience, employee productivity, and even new revenue streams with AI use. But an AI reset is underway." This realization is prompting a shift in focus from short-term gains to sustainable, long-term value creation. Organizations are recognizing the need for robust AI strategies aligned with their business models and aspirations, emphasizing the importance of carefully selected use cases and realistic ROI roadmaps.
Context Signals
Forrester's Q2 AI Pulse Survey, 2024
Shifting expectations for AI ROI
Emphasis on long-term value creation
Edge
Organizations that prioritize long-term AI strategies and resist the urge to prematurely scale back investments will be better positioned to reap the full benefits of AI in the long run.
The focus on pragmatic ROI will drive the development of more sophisticated metrics and measurement frameworks for assessing the impact of AI initiatives.
This trend will also lead to increased collaboration between business and technology leaders to ensure that AI investments are aligned with strategic business objectives.
