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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
Connections IRL (In Real Life)- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Group tours
- Social events
- Solo travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
Amadeus: Globetrender travel trends 2025Connections IRL (In Real Life)
Travelers are seeking authentic social connections and shared experiences, moving away from online interactions and towards in-person encounters.
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Short Trend Summary
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
Conscientious Health- The Power of Community and Connection
- Values-Driven Consumption
- Health technology
- Healthcare industry
- Wellness market
- Consumer Attitudes
- Health & Wellness
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven.
Ipsos: Global trends 10th anniversary...Conscientious Health
Health is increasingly viewed holistically, encompassing both physical and mental well-being, but access to care and new therapies remains uneven. 
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Short Trend Summary
Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
Consultant Expertise On-Demand- The Power of Community and Connection
- Values-Driven Consumption
- Nonprofit operations
- Project Management
- Specialized skills
- Business & Commerce
- The Workplace
Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
HubSpot: Nonprofit marketing and fundraising...Consultant Expertise On-Demand
Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support. 
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Short Trend Summary
Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
Content Partnership Gold Rush- AI-Driven Transformation
- The Power of Community and Connection
- Content Licensing
- Generative AI
- Streaming Services
- Business & Commerce
- Digital Platforms
- Entertainment
Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users.
Dentsu: The year of impact...Content Partnership Gold Rush
Platforms are increasingly relying on content partnerships and licensing deals to secure high-quality content and retain users. 
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Short Trend Summary
Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
Content Remixing Expands Brand Identity- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Budget Optimization
- Content Marketing
- Creative Production
- Brands & Advertising
- Business & Commerce
- Media & Information
Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
TikTok: What's Next 2025 Trend...Content Remixing Expands Brand Identity
Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways. 
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Short Trend Summary
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
Content-First Creator-Led Future- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Strategy
- Creator Economy
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count.
Creator IQ: The state of...Content-First Creator-Led Future
The creator economy is shifting towards a content-first, creator-led model, emphasizing content quality and engagement over follower count. 
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Short Trend Summary
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Contextual Branding- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Ipsos: Almanac 2025Contextual Branding
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world. 
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Short Trend Summary
Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.
Continued Monetary Easing- Navigating Global Uncertainty
- Global economy
- Interest rates
- Investment Markets
- Monetary Policy
- Business & Commerce
- Finance & Money
Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan.
Goldman Sachs: Macro outlook 2025Continued Monetary Easing
Most central banks are expected to continue cutting interest rates in response to slowing growth and moderating inflation, with the exception of Japan. 
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Short Trend Summary
Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.
Convenience-Driven Healthcare- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Home diagnostics
- Patient access
- Preventive care
- Retail clinics
- Telemedicine
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.
Publicis Sapient: Guide to Next...Convenience-Driven Healthcare
Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience. 
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Short Trend Summary
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
Converging Media Ecosystem- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Streaming
- Television
- Brands & Advertising
- Business & Commerce
- Media & Information
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
Kantar: 2025 media trends and...Converging Media Ecosystem
Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models. 
