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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.
Acting on Intuition- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- N/A
- Consumer Attitudes
- Culture
Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.
Foresight Factory: Trending 2025Acting on Intuition
Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.
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Short Trend Summary
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
Accountability and Provenance- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Compliance
- Supply Chain Management
- Sustainability
- Business & Commerce
- Global Challenges
- Sustainability
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking.
University of Sydney: 2025 Skills...Accountability and Provenance
Growing demands for accountability and transparency are driving a shift towards provenance tracking and systems-level thinking. 
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Short Trend Summary
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
Account-Based Everything (ABE)- AI-Driven Transformation
- The Power of Community and Connection
- Customer Success
- Marketing
- Product Development
- Sales
- Brands & Advertising
- Business & Commerce
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.
B2B Group: B2b media in...Account-Based Everything (ABE)
ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey. _T00147.png)
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Short Trend Summary
Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.
Accessible Status through Blank Street- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Food and beverage
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.
House Captain: StratTape Vol. 2Accessible Status through Blank Street
Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital. 
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Short Trend Summary
Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.
Accessible Metaverse Design- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Values-Driven Consumption
- Assistive technology
- Diversity and Inclusion
- User Interface Design
- Culture
- Digital Platforms
- Emerging Technology
Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds.
World Economic Forum: Responsible metaverse...Accessible Metaverse Design
Prioritizing accessibility and inclusivity in metaverse design, ensuring equal participation for users of diverse abilities and backgrounds. 
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Short Trend Summary
Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
Acceptance of New Realities- Navigating Global Uncertainty
- Values-Driven Consumption
- Financial Services
- Hospitality
- Real estate
- Retail
- Consumer Attitudes
- Finance & Money
- Lifestyle
Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
The Media Store: Trends 5...Acceptance of New Realities
Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms. 
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Short Trend Summary
Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions.
Accelerating Renewables Revolution- Navigating Global Uncertainty
- Values-Driven Consumption
- Energy Policy
- Renewable Energy
- Sustainable Farming
- Business & Commerce
- Global Challenges
- Sustainability
Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions.
Publicis Sapient: 5 trends shaping...Accelerating Renewables Revolution
Despite slower-than-desired adoption, 2025 presents an opportunity to accelerate the renewables revolution through policy and profitability solutions. 
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Short Trend Summary
Businesses and governments are increasing capital expenditures, particularly in AI, power infrastructure, and security, driven by technological advancements and policy support.
Accelerating Capital Investment- AI-Driven Transformation
- Navigating Global Uncertainty
- AI
- Automation
- Energy
- Industrial
- Materials
- Power and Energy
- Robotics
- Security
- Utilities
- Business & Commerce
- Emerging Technology
- Finance & Money
Businesses and governments are increasing capital expenditures, particularly in AI, power infrastructure, and security, driven by technological advancements and policy support.
J.P. Morgan: Outlook 2025 building...Accelerating Capital Investment
Businesses and governments are increasing capital expenditures, particularly in AI, power infrastructure, and security, driven by technological advancements and policy support. 
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Short Trend Summary
Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
Accelerated Business Reinvention- AI-Driven Transformation
- Navigating Global Uncertainty
- All industries
- Business Models
- Organizational structures
- Business & Commerce
- Emerging Technology
Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
Mercer: HR trends for 2025Accelerated Business Reinvention
Technological disruption necessitates change-agile cultures and organizational redesign for new business models. 
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Short Trend Summary
AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.
Accelerated Business Intelligence- AI-Driven Transformation
- Business Operations
- Competitive Strategy
- Knowledge Management
- Productivity
- Business & Commerce
- Emerging Technology
- The Workplace
AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge.
OMG: Futures closer to the...Accelerated Business Intelligence
AI is transforming businesses by automating administration, centralizing knowledge, and providing a competitive edge. 
