Account-Based Everything (ABE)

ABE shifts the focus from individual leads to entire accounts, aligning all departments around the customer journey.

Themes

AI-Driven Transformation , The Power of Community and Connection

Timeframe

near-term

Subcategories

Business Strategy Corporate Strategy Customer Experience Marketing

Impact areas

Customer Success Marketing Product Development Sales

Detailed Analysis

Account-Based Everything (ABE) represents a strategic shift in B2B marketing, moving beyond the tactical approach of Account-Based Marketing (ABM). ABE prioritizes engaging entire accounts, aligning sales, marketing, product, and customer success teams to deliver a holistic customer experience. The report emphasizes the importance of breaking down departmental silos and orchestrating a coordinated approach, stating, "ABE requires a fundamental shift in mindset, moving away from siloed departmental goals to a unified focus on the customer journey."

Context Signals

99% of businesses see higher ROI with account-based approaches (Forrester) 80% of marketers report improved customer lifetime values as a result of ABM The average buying group comprises 6.8 people

Edge

AI-powered tools will play a key role in enabling ABE, facilitating account identification, personalized content creation, and journey orchestration. ABE will drive deeper customer relationships and improve customer lifetime value by delivering a more cohesive and personalized experience.

Click to access the source report

Tune in
to all the
TRENDS

Keywords

B2B marketing customer experience digital transformation

By shifting the focus from individual leads to entire accounts as the “north star,” ABE aligns marketing, sales, product, and customer success efforts to deliver holistic value throughout the customer lifecycle, driving sustainable growth in today’s complex B2B landscape.

Categories for this trend