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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.
Virtual Cards Revolutionize B2B- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- B2B Payments
- Corporate Finance
- Expense Management
- Procurement
- Business & Commerce
- Cybersecurity
- Finance & Money
Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.
Juniper: Top 10 fintech payments...Virtual Cards Revolutionize B2B
Virtual cards are poised to transform B2B expense management and procurement through enhanced control, security, and data visibility.
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Short Trend Summary
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
Voice AI for CX- AI-Driven Transformation
- Accessibility
- Customer service
- Telecommunications
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
Zendesk: CX trends 2025Voice AI for CX
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard. 
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Short Trend Summary
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
Voice Assistants Transform Booking- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- Dining reservations
- Travel booking
- Business & Commerce
- Emerging Technology
- Travel & Tourism
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
Publicis Sapient: Guide to Next...Voice Assistants Transform Booking
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch. 
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Short Trend Summary
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Warm, Intimate Moods- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Filmmaking
- Photography
- Brands & Advertising
- Consumer Attitudes
- Culture
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Stocksy: Visual Insights Report 2025Warm, Intimate Moods
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style. 
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Short Trend Summary
The medium-term global growth outlook is weak, projected at 3.1% in 2029, one of the lowest five-year-ahead forecasts in decades.
Weak Medium-Term Growth- Navigating Global Uncertainty
- Developing economies
- Employment
- Investment
- Public services
- Business & Commerce
- Finance & Money
- Global Challenges
The medium-term global growth outlook is weak, projected at 3.1% in 2029, one of the lowest five-year-ahead forecasts in decades.
IMF: Annual report 2024Weak Medium-Term Growth
The medium-term global growth outlook is weak, projected at 3.1% in 2029, one of the lowest five-year-ahead forecasts in decades. 
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Short Trend Summary
The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck.
Wellbeing Burnout Epidemic- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- Healthcare Systems
- Mental Health Services
- Workplace Productivity
- Consumer Attitudes
- Health & Wellness
- The Workplace
The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck.
Lululemon: Global wellbeing reportWellbeing Burnout Epidemic
The pressure to be well is contributing to widespread wellbeing burnout, leaving individuals feeling powerless and stuck. 
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Short Trend Summary
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.
Wellbeing Pressure Paradox- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- Fitness Industry
- Mental Health
- Social Media
- Workplace Culture
- Consumer Attitudes
- Culture
- Health & Wellness
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement.
Lululemon: Global wellbeing reportWellbeing Pressure Paradox
Increased focus on wellbeing is coupled with societal pressure, leading to burnout and hindering actual wellbeing improvement. 
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Short Trend Summary
Consumers are prioritizing wellness and self-care, from hydration and healthy lips to full-body moisturizing routines and scalp care.
Wellness and Self-Care- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Health and Wellness
- Personal Care
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are prioritizing wellness and self-care, from hydration and healthy lips to full-body moisturizing routines and scalp care.
John Lewis: Shop Live Look...Wellness and Self-Care
Consumers are prioritizing wellness and self-care, from hydration and healthy lips to full-body moisturizing routines and scalp care. 
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Short Trend Summary
Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe.
Wero & IPR Transform EU Payments- Navigating Global Uncertainty
- Values-Driven Consumption
- Digital Wallets
- European Union
- Instant Payments
- Payment Harmonization
- Business & Commerce
- Finance & Money
Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe.
Juniper: Top 10 fintech payments...Wero & IPR Transform EU Payments
Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe. 
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Short Trend Summary
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
WhatsApp Commerce- Experiences Over Material Goods
- The Power of Community and Connection
- Communication
- Customer service
- E-commerce
- Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
Meta: MX Plan & Go...WhatsApp Commerce
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions. 
