Wellness and Self-Care

Consumers are prioritizing wellness and self-care, from hydration and healthy lips to full-body moisturizing routines and scalp care.

Themes

The Power of Community and Connection , Values-Driven Consumption

Timeframe

immediate

Subcategories

Consumer Behavior Consumer Preferences Physical Health Productivity & Self-Improvement

Impact areas

Beauty Health and Wellness Personal Care

Detailed Analysis

The report reveals a shift towards holistic wellness, with consumers prioritizing hydration, healthy lips, and full-body self-care routines. "Sales of lip glosses, balms and oils have shot up 34% vs last year...Shoppers are prioritising healthy, hydrated lips over just a splash of colour." This trend extends beyond skincare, with a focus on scalp health and hair gloss contributing to the growth of the hair tech market.

Context Signals

Popularity of Sol de Janeiro's Bum Bum cream Influence of celebrities like Hailey Bieber and Selena Gomez on beauty trends TikTok hashtags like #blush-touring and #glazedblush driving makeup trends

Edge

Brands can develop personalized wellness solutions that combine products, services, and technology, such as AI-powered skincare recommendations or customized fitness plans. The focus on scalp health could lead to the development of innovative hair care products and devices that address specific scalp conditions. The integration of wellness into other aspects of life, such as home décor and food, could create new opportunities for cross-category innovation.

Click to access the source report