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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Gen Alpha Influences Travel- Experiences Over Material Goods
- Values-Driven Consumption
- Family Travel
- Hospitality
- Technology
- Consumer Attitudes
- Family
- Travel & Tourism
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Hilton: 2025 trends reportGen Alpha Influences Travel
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
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Short Trend Summary
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
Gen Alpha Influence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Consumer Behavior
- Marketing to Children
- Voice Technology
- Brands & Advertising
- Digital Platforms
- Family
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
Audacy: Share of audio trendsGen Alpha Influence
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology. 
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Short Trend Summary
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
Gen AI Reshapes Insurance- AI-Driven Transformation
- Customer service
- Data Analytics
- Insurance Operations
- Business & Commerce
- Data & Privacy
- Emerging Technology
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
McKinsey: Global insurance report 2025Gen AI Reshapes Insurance
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service. 
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Short Trend Summary
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Gear Tracking and Preferences- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Fitness technology
- Sports apparel industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences. 
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Short Trend Summary
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
Gear Tracking and Preferences- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Fitness technology
- Sportswear industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type. 
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Short Trend Summary
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
Gaming Culture Expansion- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Language
- Social Interaction
- Culture
- Digital Platforms
- Entertainment
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
YouTube: Global trends reportGaming Culture Expansion
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats. 
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Short Trend Summary
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Gaming & Entertainment Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- E-commerce
- Entertainment
- Gaming
- Brands & Advertising
- Digital Platforms
- Entertainment
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Publicis Media: Future FWD 2025Gaming & Entertainment Convergence
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce. 
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Short Trend Summary
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
Future-Forward Spirits Industry- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Diversity and Inclusion
- Sustainability
- Business & Commerce
- Culture
- Sustainability
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment.
Bacardi: Cocktail trends report 2025Future-Forward Spirits Industry
The spirits industry is prioritizing purpose and progress, focusing on sustainability, diversity, and community empowerment. 
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Short Trend Summary
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
Future Workplace Arrives- Experiences Over Material Goods
- The Power of Community and Connection
- Human resources
- Real estate
- Workplace Design
- Business & Commerce
- The Workplace
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers.
Gensler: Design forecast 2025Future Workplace Arrives
The workplace of the future prioritizes employee experience, inspiration, and value proposition for building owners and developers. 
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Short Trend Summary
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
Future Data Center Arrival- AI-Driven Transformation
- Values-Driven Consumption
- AI Infrastructure
- Data Centers
- Energy Efficiency
- Renewable Energy
- Business & Commerce
- Emerging Technology
- Global Challenges
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
CB Insights: Tech trends 2025Future Data Center Arrival
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure. 
