current
Gear Tracking and Preferences
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Timeframe
near-term
Impact areas
Detailed Analysis
The ability to track gear on Strava has provided valuable insights into equipment trends and user preferences. Nike emerged as a dominant brand in running shoes, with the Pegasus model leading the pack. Data on popular bike brands and tracking devices further illuminates user choices. Beyond performance gear, generational differences in style preferences emerged, with sock length and color coordination becoming points of distinction. "Ever since gear became easier to add and edit on Strava's mobile app, we've gained tons of new insights into the most popular shoes, bikes and recording devices," highlighting the value of gear tracking.
Context Signals
Increased use of carbon-plated shoes in races.
Preference for GPS watches in longer races.
Growing popularity of mobile app uploads for everyday activities.
Edge
Personalized gear recommendations based on individual activity and performance data.
Development of smart apparel and connected fitness devices.
Leveraging gear data for targeted marketing and product development.
