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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.
Human-Centered PR- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Audience Engagement
- Brand Building
- Public perception
- Brands & Advertising
- Consumer Attitudes
- Culture
PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.
PR Lab: Public relations trends...Human-Centered PR
PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.
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Short Trend Summary
A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.
Human Renaissance in Creativity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Design
- Filmmaking
- Marketing
- Culture
- Emerging Technology
- Media & Information
A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.
Artlist: Trend report 2025Human Renaissance in Creativity
A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences. 
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Short Trend Summary
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and development.
Human Capital Development- Navigating Global Uncertainty
- Values-Driven Consumption
- Construction
- Hospitality
- Tourism
- Business & Commerce
- The Workplace
- Travel & Tourism
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and development.
European Bank: Real estate sector...Human Capital Development
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and… 
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Short Trend Summary
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness.
HR’s AI Paradox- AI-Driven Transformation
- Human resources
- Organizational Efficiency
- Technology Adoption
- Business & Commerce
- Emerging Technology
- The Workplace
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness.
AIHR: HR trends report 2025HR’s AI Paradox
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness. 
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Short Trend Summary
Tactical HR execution is essential for translating strategic HR initiatives into actionable results and driving business outcomes.
HR Execution Crucial- Authenticity and Transparency Reign Supreme
- Business Outcomes
- HR Effectiveness
- Organizational Performance
- Business & Commerce
- The Workplace
Tactical HR execution is essential for translating strategic HR initiatives into actionable results and driving business outcomes.
AIHR: HR trends report 2025HR Execution Crucial
Tactical HR execution is essential for translating strategic HR initiatives into actionable results and driving business outcomes. 
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Short Trend Summary
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
HR Digital Transformation- AI-Driven Transformation
- Employee Experience
- HR processes
- HR's strategic role
- Business & Commerce
- Emerging Technology
- The Workplace
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
Mercer: HR trends for 2025HR Digital Transformation
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner. 
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Short Trend Summary
Many EBRD countries of operation face a growing housing shortage, exacerbated by factors like urbanization, rising costs, and refugee influxes, demanding innovative solutions for affordable and accessible housing.
Housing Affordability Crisis- Navigating Global Uncertainty
- Values-Driven Consumption
- Residential
- Urban Development
- Business & Commerce
- Global Challenges
- Government & Politics
Many EBRD countries of operation face a growing housing shortage, exacerbated by factors like urbanization, rising costs, and refugee influxes, demanding innovative solutions for affordable and accessible housing.
European Bank: Real estate sector...Housing Affordability Crisis
Many EBRD countries of operation face a growing housing shortage, exacerbated by factors like urbanization, rising costs, and refugee influxes, demanding innovative solutions for affordable… 
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Short Trend Summary
Rising geopolitical tensions and nationalistic sentiments are creating a more hostile and fragmented global landscape.
Hostile World Order- Navigating Global Uncertainty
- Domestic Politics
- Global Trade
- Immigration
- International Relations
- Business & Commerce
- Global Challenges
- Government & Politics
Rising geopolitical tensions and nationalistic sentiments are creating a more hostile and fragmented global landscape.
Juan Isaza: Tendencias 2025Hostile World Order
Rising geopolitical tensions and nationalistic sentiments are creating a more hostile and fragmented global landscape. 
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Short Trend Summary
The trend of onshoring manufacturing is gaining momentum, driven by political support and a focus on boosting domestic production.
Homeshoring and Manufacturing Growth- Navigating Global Uncertainty
- Economic Growth
- Investment
- Small and Mid-cap Companies
- US Manufacturing
- Business & Commerce
- Finance & Money
- Government & Politics
The trend of onshoring manufacturing is gaining momentum, driven by political support and a focus on boosting domestic production.
Fidelity: Outlook 2025Homeshoring and Manufacturing Growth
The trend of onshoring manufacturing is gaining momentum, driven by political support and a focus on boosting domestic production. 
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Short Trend Summary
The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
Home Under Construction- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Home improvement
- Interior Design
- Real estate
- Smart home technology
- Brands & Advertising
- Consumer Attitudes
- The Home
The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
Mintel: 2025 global consumer trendsHome Under Construction
The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes. 
