emerging
Home Under Construction
The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
Themes
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
The traditional notion of home is being redefined by factors like the pandemic, e-commerce, and technology. People are prioritizing personalized comfort and functionality over achieving a picture-perfect ideal. This shift is driven by a desire to romanticize everyday moments and optimize both time and wellbeing within the home. As the report states, "The purpose of 'home' is under construction, and brands are being put at the forefront to inspire pieces of a home—not a complete home."
Context Signals
Rise of remote work impacting home design
Increased focus on self-care and wellbeing at home
Growing popularity of smart home technologies
Edge
Hyper-personalization of home environments based on individual biometric data
Integration of health and wellness monitoring within the home
Development of modular and adaptable furniture and living spaces
