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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.
Expert AI Models- AI-Driven Transformation
- AI development
- Business Processes
- Data management
- Business & Commerce
- Emerging Technology
Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.
Infotech: Tech trends 2025Expert AI Models
Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.
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Short Trend Summary
Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions.
Exponential AI Adoption- AI-Driven Transformation
- Business Processes
- Customer Interaction
- Multiple Industries
- Business & Commerce
- Emerging Technology
Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions.
Infotech: Tech trends 2025Exponential AI Adoption
Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions. 
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Short Trend Summary
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.
F2P Consolidation- Experiences Over Material Goods
- The Power of Community and Connection
- Console Gaming
- F2P Games
- PC Gaming
- Business & Commerce
- Entertainment
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.
Newzoo: Global Games Market ReportF2P Consolidation
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue. 
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Short Trend Summary
Despite increased investment, software customer success is failing due to a mismatch between vendor support and customer needs, particularly in technical implementation.
Failing Software Customer Success- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer Retention
- Customer Success
- Software Industry
- Business & Commerce
- Emerging Technology
Despite increased investment, software customer success is failing due to a mismatch between vendor support and customer needs, particularly in technical implementation.
Bain: Technology reportFailing Software Customer Success
Despite increased investment, software customer success is failing due to a mismatch between vendor support and customer needs, particularly in technical implementation. 
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Short Trend Summary
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Falling Influencer Rates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Kolsquare: Trends report 2025Falling Influencer Rates
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs. 
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Short Trend Summary
Central banks are expected to further cut interest rates, impacting cash returns and creating opportunities in bonds and equity income strategies.
Falling Interest Rates- Navigating Global Uncertainty
- Cash Management
- Equities
- Fixed income
- Business & Commerce
- Finance & Money
Central banks are expected to further cut interest rates, impacting cash returns and creating opportunities in bonds and equity income strategies.
UBS: Year ahead 2025Falling Interest Rates
Central banks are expected to further cut interest rates, impacting cash returns and creating opportunities in bonds and equity income strategies. 
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Short Trend Summary
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
Fan-Driven Culture- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Marketing
- Social Media
- Culture
- Digital Platforms
- Entertainment
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
YouTube: Global trends reportFan-Driven Culture
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation. 
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Short Trend Summary
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
Fan-Driven Pop Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Media
- Pop Culture
- Culture
- Digital Platforms
- Entertainment
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
YouTube: Trends fandom report 2024Fan-Driven Pop Culture
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends. 
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Short Trend Summary
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Fandom-Driven Media Value- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Fan engagement
- Influencer marketing
- Brands & Advertising
- Culture
- Media & Information
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Karla Otto: SS25 womenswear roundupFandom-Driven Media Value
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV. 
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Short Trend Summary
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
Fandom-Focused Marketing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Loyalty
- Community Building
- Targeted Marketing
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
Audacy: Share of audio trendsFandom-Focused Marketing
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty. 
