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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.
Meaningful Connections Rise- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Communities
- Hospitality
- Social Clubs
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.
Accor: The new quality of...Meaningful Connections Rise
People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.
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Short Trend Summary
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
Maximized Vacation Experiences- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Lifestyle
- Travel & Tourism
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
Hilton: 2025 trends report fact...Maximized Vacation Experiences
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment. 
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Short Trend Summary
The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
Mass Customization of Work- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Employee engagement
- Performance Management
- Work-life balance
- Business & Commerce
- The Workplace
The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
Mercer: HR trends for 2025Mass Customization of Work
The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done. 
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Short Trend Summary
Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.
Martech and Loyalty Tech Merge- AI-Driven Transformation
- Experiences Over Material Goods
- Customer Loyalty
- Data management
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.
Forrester: Predictions 2025 B2C CXMartech and Loyalty Tech Merge
Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging. 
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Short Trend Summary
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs.
Marketplace Disruption- Navigating Global Uncertainty
- Values-Driven Consumption
- Competition
- E-commerce
- Profitability
- Retail Strategy
- Business & Commerce
- Consumer Attitudes
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs.
McKinsey: The state of fashion...Marketplace Disruption
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs. 
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Short Trend Summary
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
Marketing with Real People- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
McKinsey: Contagious IQ download 2024Marketing with Real People
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing. 
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Short Trend Summary
Global equity markets are being influenced by powerful mid-term trends such as AI, climate change, and reshoring.
Market Driven by Megatrends- AI-Driven Transformation
- Navigating Global Uncertainty
- AI
- Climate Change
- Global Equity Markets
- Reshoring
- Business & Commerce
- Emerging Technology
- Global Challenges
Global equity markets are being influenced by powerful mid-term trends such as AI, climate change, and reshoring.
Allianz: Global economic outlook 2024-2025Market Driven by Megatrends
Global equity markets are being influenced by powerful mid-term trends such as AI, climate change, and reshoring. 
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Short Trend Summary
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.
Mainstream Culture Embrace- The Power of Community and Connection
- Values-Driven Consumption
- cultural trends
- Music Industry
- podcast industry
- Brands & Advertising
- Culture
- Entertainment
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.
Spotify: Culture Next ReportMainstream Culture Embrace
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments. 
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Short Trend Summary
Advances in machine learning and big data processing enable deeper insights into human behavior and natural phenomena.
Machine Learning & Big Data- AI-Driven Transformation
- Climate science
- Healthcare
- Research
- Urban planning
- Data & Privacy
- Emerging Technology
- Global Challenges
Advances in machine learning and big data processing enable deeper insights into human behavior and natural phenomena.
Abstrato Ventures: Macrotendencias 2024 2025Machine Learning & Big Data
Advances in machine learning and big data processing enable deeper insights into human behavior and natural phenomena. 
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Short Trend Summary
Mergers and acquisitions are becoming increasingly important for iGaming companies seeking to expand their market reach, acquire new technologies, and consolidate their positions.
M&A Drives Growth- Navigating Global Uncertainty
- Competitive Landscape
- Market Consolidation
- Technological Advancement
- Business & Commerce
- Emerging Technology
Mergers and acquisitions are becoming increasingly important for iGaming companies seeking to expand their market reach, acquire new technologies, and consolidate their positions.
Softswiss: iGaming Trends 2025M&A Drives Growth
Mergers and acquisitions are becoming increasingly important for iGaming companies seeking to expand their market reach, acquire new technologies, and consolidate their positions. 
