emerging
Meaningful Connections Rise
People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.
Themes
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Beyond individual pursuits, there's a growing emphasis on shared experiences and community engagement. Social clubs are experiencing a renaissance, offering spaces for like-minded individuals to connect. Impact travel, where travelers aim to contribute positively to the communities they visit, is gaining momentum. "People are expressing — as well as acting upon — a desire to truly connect with one another. They yearn to be part of a local community…"
Context Signals
73% of social club members use clubs to connect with friends.
The rise of social wellness clubs, where group bonding and wellness activities intersect.
The concept of 'regenerative travel,' where travelers aim to leave a positive impact on the destinations they visit.
Edge
Hotels will incorporate community engagement activities into their guest experiences, such as volunteering opportunities and local partnerships.
Social clubs will become more specialized, catering to niche interests and demographics.
Technology will facilitate connections between travelers and local communities, enabling authentic cultural exchange.
