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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
Protecting Future Now- The Power of Community and Connection
- Values-Driven Consumption
- Communities
- Construction
- Environment
- Hospitality
- Global Challenges
- Sustainability
- Travel & Tourism
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
Accor: The new quality of...Protecting Future Now
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
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Short Trend Summary
The need to protect collaborative work from unauthorized copying and misuse is becoming increasingly important.
Protecting Collaborative Work- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Digital Content Creation
- Intellectual Property
- Open Source Communities
- Business & Commerce
- Cybersecurity
- Digital Platforms
The need to protect collaborative work from unauthorized copying and misuse is becoming increasingly important.
Karma: 2025Protecting Collaborative Work
The need to protect collaborative work from unauthorized copying and misuse is becoming increasingly important. 
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Short Trend Summary
A new economy is emerging around the creation and monetization of AI prompts.
Prompt-Driven Economy- AI-Driven Transformation
- The Power of Community and Connection
- Business
- Creative Industries
- Technology
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Horizon Media: Top trends 2025 
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Short Trend Summary
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Promotional Provocation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Influencer marketing
- online reputation management
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Mørning: The age of relevancePromotional Provocation
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space. 
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Short Trend Summary
Private equity investors are prioritizing profitability and operational efficiency over rapid growth in tech investments due to higher interest rates.
Profit-Focused Tech Investing- Navigating Global Uncertainty
- Private Equity
- SaaS
- Tech Investments
- Business & Commerce
- Finance & Money
Private equity investors are prioritizing profitability and operational efficiency over rapid growth in tech investments due to higher interest rates.
Bain: Technology reportProfit-Focused Tech Investing
Private equity investors are prioritizing profitability and operational efficiency over rapid growth in tech investments due to higher interest rates. 
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Short Trend Summary
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
Product-Led Growth Decline- AI-Driven Transformation
- Navigating Global Uncertainty
- Marketing
- Product Development
- Sales
- Business & Commerce
- Emerging Technology
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
Forrester: Predictions 2025 B2B salesProduct-Led Growth Decline
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth. 
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Short Trend Summary
Reinvigorating product market reforms to promote competition is crucial for fostering stronger sustained economic growth and alleviating longer-term fiscal pressures.
Product Market Reform- Navigating Global Uncertainty
- Competition
- Fiscal sustainability
- Investment
- Product markets
- Productivity growth
- Business & Commerce
- Finance & Money
- Government & Politics
Reinvigorating product market reforms to promote competition is crucial for fostering stronger sustained economic growth and alleviating longer-term fiscal pressures.
OECD: Outlook report turning the...Product Market Reform
Reinvigorating product market reforms to promote competition is crucial for fostering stronger sustained economic growth and alleviating longer-term fiscal pressures. 
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Short Trend Summary
Automation, driven by AI and blockchain, is transforming business processes, enabling on-demand solutions and scalable products.
Process Automation Expansion- AI-Driven Transformation
- Business Process Outsourcing
- Enterprise Solutions
- Software Development
- Business & Commerce
- Emerging Technology
Automation, driven by AI and blockchain, is transforming business processes, enabling on-demand solutions and scalable products.
EY: 10 tendencias emprendimiento 2025Process Automation Expansion
Automation, driven by AI and blockchain, is transforming business processes, enabling on-demand solutions and scalable products. 
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Short Trend Summary
Regulatory bodies are actively developing frameworks for cryptocurrencies, aiming to balance innovation with consumer protection and market stability.
Proactive Crypto Regulation- Navigating Global Uncertainty
- Compliance
- Investment
- Legal
- Business & Commerce
- Cybersecurity
- Finance & Money
Regulatory bodies are actively developing frameworks for cryptocurrencies, aiming to balance innovation with consumer protection and market stability.
Triple A: The state of...Proactive Crypto Regulation
Regulatory bodies are actively developing frameworks for cryptocurrencies, aiming to balance innovation with consumer protection and market stability. 
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Short Trend Summary
Governments are increasingly focusing on AI governance to ensure safe, secure, and trustworthy AI development and deployment, addressing ethical concerns and potential societal impacts.
Proactive AI Governance- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- AI development
- Data Privacy
- Ethical AI
- Data & Privacy
- Emerging Technology
- Government & Politics
Governments are increasingly focusing on AI governance to ensure safe, secure, and trustworthy AI development and deployment, addressing ethical concerns and potential societal impacts.
G7: Driving factors and challenges...Proactive AI Governance
Governments are increasingly focusing on AI governance to ensure safe, secure, and trustworthy AI development and deployment, addressing ethical concerns and potential societal impacts. 
