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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Radical Brand Stretching- Experiences Over Material Goods
- Values-Driven Consumption
- Brand strategy
- Innovation
- Market Expansion
- Brands & Advertising
- Business & Commerce
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Kantar: Marketing trends 2025Radical Brand Stretching
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
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Short Trend Summary
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).
Quantum-Safe Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Privacy
- Digital transactions
- Cybersecurity
- Emerging Technology
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).
Deloitte: Tech trends 2025Quantum-Safe Cryptography
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC). 
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Short Trend Summary
Quantum computing is gaining traction in finance, with the potential to optimize portfolios, improve fraud detection, and enhance credit scoring.
Quantum-Optimized Portfolios- AI-Driven Transformation
- Financial Services
- Investing
- Risk management
- Business & Commerce
- Emerging Technology
- Finance & Money
Quantum computing is gaining traction in finance, with the potential to optimize portfolios, improve fraud detection, and enhance credit scoring.
CB Insights: Game changers 2025Quantum-Optimized Portfolios
Quantum computing is gaining traction in finance, with the potential to optimize portfolios, improve fraud detection, and enhance credit scoring. 
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Short Trend Summary
Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud.
Quantum Utility Arrives- AI-Driven Transformation
- Drug Discovery
- Financial Modeling
- Logistics
- Materials Science
- Business & Commerce
- Emerging Technology
Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud.
Infotech: Tech trends 2025Quantum Utility Arrives
Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud. 
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Short Trend Summary
Quantum computing is poised to revolutionize data processing and digital innovation, impacting various industries.
Quantum Computing Revolution- AI-Driven Transformation
- Aerospace
- Finance
- Healthcare
- Materials Science
- Business & Commerce
- Emerging Technology
Quantum computing is poised to revolutionize data processing and digital innovation, impacting various industries.
Globant: Tech trends 2025Quantum Computing Revolution
Quantum computing is poised to revolutionize data processing and digital innovation, impacting various industries. 
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Short Trend Summary
The focus in the AI market is shifting from rapid adoption to thoughtful integration, prioritizing quality, legal compliance, and data security.
Quality and Compliance in AI- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- AI development
- Content creation
- Legal and regulatory landscape
- Marketing
- Business & Commerce
- Cybersecurity
- Emerging Technology
The focus in the AI market is shifting from rapid adoption to thoughtful integration, prioritizing quality, legal compliance, and data security.
Artlist: Trend report 2025Quality and Compliance in AI
The focus in the AI market is shifting from rapid adoption to thoughtful integration, prioritizing quality, legal compliance, and data security. 
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Short Trend Summary
Travelers are increasingly seeking purpose-driven experiences that positively impact local communities and the environment.
Purposeful and Regenerative Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community tourism
- Environmental conservation
- Sustainable development
- Culture
- Global Challenges
- Travel & Tourism
Travelers are increasingly seeking purpose-driven experiences that positively impact local communities and the environment.
Euronews: 2025 travel trend reportPurposeful and Regenerative Travel
Travelers are increasingly seeking purpose-driven experiences that positively impact local communities and the environment. 
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Short Trend Summary
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Purpose Punk Activism- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand Activism
- Consumer Behavior
- Marketing
- Social impact
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Smallworld: How brands win in...Purpose Punk Activism
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers. 
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Short Trend Summary
Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.
Pure Nature Fascination- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Environmentalism
- Healthcare
- Product Development
- Tourism
- Culture
- Global Challenges
- Travel & Tourism
Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.
Juan Isaza: Tendencias 2025Pure Nature Fascination
Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges. 
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Short Trend Summary
Public investment can significantly boost economic growth in EMDEs, especially when coupled with fiscal space and efficient government spending.
Public Investment Benefits- Navigating Global Uncertainty
- Economic Growth
- Emerging Markets and Developing Economies
- Private Investment
- Business & Commerce
- Finance & Money
- Government & Politics
Public investment can significantly boost economic growth in EMDEs, especially when coupled with fiscal space and efficient government spending.
WBG: Global economic prospectPublic Investment Benefits
Public investment can significantly boost economic growth in EMDEs, especially when coupled with fiscal space and efficient government spending. 
