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Short Trend Summary
Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
Aging Consumer Influence- Experiences Over Material Goods
- Values-Driven Consumption
- Financial Services
- Healthcare
- Leisure
- Senior Care Products
- Travel
- Business & Commerce
- Consumer Attitudes
Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
World Data Lab: Consumer outlook...Aging Consumer Influence
Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
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Short Trend Summary
The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.
Aging Population Shifts Demand- Navigating Global Uncertainty
- Values-Driven Consumption
- Healthcare
- Life Insurance
- Retirement Planning
- Business & Commerce
- Finance & Money
The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers.
McKinsey: Global insurance report 2025Aging Population Shifts Demand
The aging global population and evolving customer purchasing patterns are creating new opportunities and challenges for insurers. 
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Short Trend Summary
The increasing costs of an aging population are putting pressure on public resources, potentially diverting funds from crucial areas like climate action.
Aging Population Strain- Navigating Global Uncertainty
- Climate Action
- Healthcare Systems
- Intergenerational Relations
- Public Finances
- Social Welfare
- Global Challenges
- Government & Politics
- Health & Wellness
The increasing costs of an aging population are putting pressure on public resources, potentially diverting funds from crucial areas like climate action.
AXA: Future risks report 2024Aging Population Strain
The increasing costs of an aging population are putting pressure on public resources, potentially diverting funds from crucial areas like climate action. 
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Short Trend Summary
Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.
Agritourism Evolution- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Agriculture
- Sustainable food systems
- Tourism industry
- Food & Drink
- Global Challenges
- Travel & Tourism
Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.
Lemongrass: Travel trend report 2025Agritourism Evolution
Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects. 
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Short Trend Summary
Organizations must adapt to AI's rapid integration into workflows, addressing workforce anxiety while maximizing AI's potential for productivity gains.
AI Adaptation Imperative- AI-Driven Transformation
- Navigating Global Uncertainty
- Human resources
- Organizational Development
- Workforce Management
- Business & Commerce
- Emerging Technology
- The Workplace
Organizations must adapt to AI's rapid integration into workflows, addressing workforce anxiety while maximizing AI's potential for productivity gains.
AIHR: HR trends report 2025AI Adaptation Imperative
Organizations must adapt to AI's rapid integration into workflows, addressing workforce anxiety while maximizing AI's potential for productivity gains. 
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Short Trend Summary
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security.
AI Adoption Accelerates- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Compliance
- Risk management
- Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security.
Publicis Sapient: Guide to next...AI Adoption Accelerates
AI adoption is rapidly increasing in financial services, with a focus on risk management and compliance, but also raising concerns about fraud and security. 
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Short Trend Summary
AI agents are evolving beyond copilots, enabling complex task automation and leading to the emergence of specialized agent marketplaces.
AI Agent Marketplaces- AI-Driven Transformation
- AI
- Automation
- Enterprise Software
- Business & Commerce
- Emerging Technology
AI agents are evolving beyond copilots, enabling complex task automation and leading to the emergence of specialized agent marketplaces.
CB Insights: Game changers 2025AI Agent Marketplaces
AI agents are evolving beyond copilots, enabling complex task automation and leading to the emergence of specialized agent marketplaces. 
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Short Trend Summary
AI agents are being empowered to make transactions, with crypto emerging as an early payment rail.
AI Agents with Spending Power- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- AI
- Cryptocurrency
- Fintech
- Payments
- Business & Commerce
- Emerging Technology
- Finance & Money
CB Insights: Tech trends 2025AI Agents with Spending Power
AI agents are being empowered to make transactions, with crypto emerging as an early payment rail. 
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Short Trend Summary
Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
AI Ambivalent- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- AI
- Customer service
- Data Security
- Retail
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
Euromonitor: Top global consumer trends...AI Ambivalent
Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands. 
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Short Trend Summary
While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors.
AI and Broader Tech Impact- AI-Driven Transformation
- Business Operations
- Investment strategies
- Technology
- Business & Commerce
- Emerging Technology
While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors.
Fidelity: Outlook 2025AI and Broader Tech Impact
While AI continues to drive market momentum, its impact is broadening beyond big tech, creating opportunities in related industries and sectors. 
