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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
Declining Competitive Advantage- AI-Driven Transformation
- Navigating Global Uncertainty
- All industries
- Business Strategy
- Innovation
- Business & Commerce
- Emerging Technology
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
Interbrand: Best Global Brands ReportDeclining Competitive Advantage
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
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Short Trend Summary
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Declining Customer Loyalty- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Banking
- Food Service
- Hospitality
- Internet Service Providers
- Retail
- Utilities
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Qualtrics: 2025 Consumer Trends ReportDeclining Customer Loyalty
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after… 
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Short Trend Summary
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies.
Declining Global Inflation- Navigating Global Uncertainty
- Economic Growth
- Financial Markets
- Monetary Policy
- Business & Commerce
- Finance & Money
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies.
IMF: Annual report 2024Declining Global Inflation
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies. 
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Short Trend Summary
Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
Declining Influencer Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Statista: Consumer trends 2025Declining Influencer Trust
Consumer trust in influencers is waning, impacting influencer marketing effectiveness. 
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Short Trend Summary
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
Declining Operational Grants- Navigating Global Uncertainty
- The Power of Community and Connection
- Financial Health of Nonprofits
- Grantmaking Effectiveness
- Nonprofit Sustainability
- Business & Commerce
- Finance & Money
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
Family Philanthropy: Trends 2025 results...Declining Operational Grants
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants. 
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Short Trend Summary
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Declining Trust in News- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Journalism
- Politics
- Public Relations
- Brands & Advertising
- Media & Information
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Ipsos: What the future newsDeclining Trust in News
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands. 
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Short Trend Summary
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
Declining Trust in Online Benefits- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Digital Literacy
- Mental Wellbeing
- Social Interactions
- Consumer Attitudes
- Digital Platforms
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
OFCOM: Online nation 2024Declining Trust in Online Benefits
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics. 
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Short Trend Summary
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
Declining Well-being Indicators- Navigating Global Uncertainty
- The Power of Community and Connection
- Mental Health
- Public Health
- Social Cohesion
- Culture
- Health & Wellness
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
OECD: How's Life 2024Declining Well-being Indicators
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines. 
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Short Trend Summary
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
Decreased Communication- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Accountability
- Stakeholder Relationships
- Transparency
- Business & Commerce
- Media & Information
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
McKinsey: Family philanthropy trends 2025:...Decreased Communication
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust. 
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Short Trend Summary
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
Deepening Creator Partnerships- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Partnerships
- Content creation
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
Audacy: Share of audio trendsDeepening Creator Partnerships
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust. 
