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Short Trend Summary
Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
Back to Basics CX- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- All industries
- Business & Commerce
- Consumer Attitudes
Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
Qualtrics: 2025 Consumer Trends ReportBack to Basics CX
Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
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Short Trend Summary
BFS companies are focusing on financial wellness initiatives to address consumer anxiety and promote financial literacy.
Banking on Betterment- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Finance
- Financial Literacy
- Mental Health
- Business & Commerce
- Finance & Money
- Health & Wellness
BFS companies are focusing on financial wellness initiatives to address consumer anxiety and promote financial literacy.
WNS: Top 5 banking and...Banking on Betterment
BFS companies are focusing on financial wellness initiatives to address consumer anxiety and promote financial literacy. 
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Short Trend Summary
Banks will invest in technology and partnerships to prepare for the implementation of PSD3 and PSR1, aiming to strengthen Open Banking and address increased competition.
Banks Prepare for PSD3 & PSR1- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- European Union
- Open Banking
- Payments
- Business & Commerce
- Cybersecurity
- Finance & Money
Banks will invest in technology and partnerships to prepare for the implementation of PSD3 and PSR1, aiming to strengthen Open Banking and address increased competition.
Juniper: Top 10 fintech payments...Banks Prepare for PSD3 & PSR1
Banks will invest in technology and partnerships to prepare for the implementation of PSD3 and PSR1, aiming to strengthen Open Banking and address increased competition. 
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Short Trend Summary
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
Battle for Trust in Media- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Broadcast Journalism
- News Media
- Public Relations
- Digital Platforms
- Media & Information
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
BR: Annual report finalBattle for Trust in Media
Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts. 
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Short Trend Summary
Investors need to be aware of and mitigate the impact of behavioral biases on their investment decisions.
Behavioral Biases in Investing- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Investment decisions
- Portfolio construction
- Risk management
- Business & Commerce
- Finance & Money
Investors need to be aware of and mitigate the impact of behavioral biases on their investment decisions.
Barclays: Outlook 2025Behavioral Biases in Investing
Investors need to be aware of and mitigate the impact of behavioral biases on their investment decisions. 
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Short Trend Summary
Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.
Behavioral Biometrics Enhance Security- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Cybersecurity
- Digital Banking
- Fraud Prevention
- Identity Verification
- Business & Commerce
- Cybersecurity
- Emerging Technology
Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.
Juniper: Top 10 fintech payments...Behavioral Biometrics Enhance Security
Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech. 
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Short Trend Summary
US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs.
Benign US Inflation- Navigating Global Uncertainty
- Consumer Spending
- Inflation
- Monetary Policy
- US economy
- Business & Commerce
- Finance & Money
US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs.
Goldman Sachs: Macro outlook 2025Benign US Inflation
US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs. 
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Short Trend Summary
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
Better Programmatic Supply Chain- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Safety
- Programmatic Advertising
- Sustainability
- Brands & Advertising
- Business & Commerce
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
Dentsu: The year of impact...Better Programmatic Supply Chain
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust. 
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Short Trend Summary
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Better Supply Chain- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Brand Safety
- Media Measurement
- Programmatic Media
- Sustainability
- Brands & Advertising
- Business & Commerce
- Sustainability
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Dentsu: The year of impact...Better Supply Chain
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust. 
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Short Trend Summary
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
Beyond Subscriber Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Streaming Services
- Telecommunications
- Business & Commerce
- Digital Platforms
- Entertainment
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
Publicis Sapient: Guide to next...Beyond Subscriber Growth
TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom. 
