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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.
Omni-Retail Transformation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- E-commerce
- Retail Strategy
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.
Nielsen: Guide to 2025 mid-year...Omni-Retail Transformation
The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.
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Short Trend Summary
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs.
Marketplace Disruption- Navigating Global Uncertainty
- Values-Driven Consumption
- Competition
- E-commerce
- Profitability
- Retail Strategy
- Business & Commerce
- Consumer Attitudes
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs.
McKinsey: The state of fashion...Marketplace Disruption
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs. 
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Short Trend Summary
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
Livestream Commerce Growth- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Building
- E-commerce
- Social Commerce
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
Kantar: Marketing trends 2025Livestream Commerce Growth
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment. 
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Short Trend Summary
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
Kaleidoscopic Media Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Automotive
- E-commerce
- Gaming
- Social Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
OMG: Futures closer to the...Kaleidoscopic Media Convergence
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles. 
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Short Trend Summary
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Intentional Consumption Rise- Navigating Global Uncertainty
- Values-Driven Consumption
- CPG
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Nielsen: Guide to 2025 mid-year...Intentional Consumption Rise
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs. 
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Short Trend Summary
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
Immersive Spatial Computing- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Gaming
- Healthcare
- Business & Commerce
- Digital Platforms
- Emerging Technology
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
Gartner: 2025 top tech trendsImmersive Spatial Computing
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies. 
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Short Trend Summary
Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design.
Immersive & Personalized UX- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- User Experience
- Web Design
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design.
Web FX: 2025 digital marketing...Immersive & Personalized UX
Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design. 
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Short Trend Summary
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Meta: BR plan & go...Hyperconnected Consumers
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences. 
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Short Trend Summary
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Meta: MX Plan & Go...Hyperconnected Consumers
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience. 
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Short Trend Summary
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Global Retail App Expansion- Navigating Global Uncertainty
- E-commerce
- Mobile Commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Sensor Tower: State of mobile...Global Retail App Expansion
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification. 
