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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
Rise of Creation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Arts and Crafts
- E-commerce
- Education
- Social Media
- Business & Commerce
- Digital Platforms
- Lifestyle
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
The Media Store: Trends 5...Rise of Creation
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
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Short Trend Summary
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
Rise of Content Creators- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- E-commerce
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
Meta: Rethinking media mix effectivenessRise of Content Creators
Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z. 
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Short Trend Summary
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Reshapes Media- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Media Buying
- Retail Advertising
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Reshapes Media
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures. 
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Short Trend Summary
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
Retail Personalization Imperative- AI-Driven Transformation
- Experiences Over Material Goods
- E-commerce
- Generative AI
- Personalization
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
CB Insights: Tech trends 2025Retail Personalization Imperative
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences. 
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Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Media Reshapes Advertising- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Media Reshapes Advertising
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures. 
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Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Retail Media Reshapes- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Media Buying
- Retail
- Shopper Data
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Dentsu: The year of impact...Retail Media Reshapes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures. 
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Short Trend Summary
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Retail Media Network Expansion- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Publicis Sapient: Guide to Next...Retail Media Network Expansion
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms. 
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Short Trend Summary
Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
Resilient Consumer Spending Growth- Navigating Global Uncertainty
- Values-Driven Consumption
- E-commerce
- FMCG
- Global economy
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
World Data Lab: Consumer outlook...Resilient Consumer Spending Growth
Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties. 
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Short Trend Summary
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
Relevance Drives Purchase- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
WARC: TikTok unlocking business impact...Relevance Drives Purchase
Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion. 
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Short Trend Summary
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Privacy and Personalization Paradox- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Data Analytics
- E-commerce
- Marketing
- Business & Commerce
- Consumer Attitudes
- Data & Privacy
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Qualtrics: 2025 Consumer Trends ReportPrivacy and Personalization Paradox
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands. 
