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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Generative AI-Driven Personalization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Publicis Sapient: Guide to Next...Generative AI-Driven Personalization
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
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Short Trend Summary
Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
Generative AI Content Creation- AI-Driven Transformation
- Values-Driven Consumption
- Content creation
- E-commerce
- Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
Publicis Sapient: Guide to Next...Generative AI Content Creation
Generative AI is automating content supply chains, enabling personalized marketing at scale and speed. 
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Short Trend Summary
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Gaming & Entertainment Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- E-commerce
- Entertainment
- Gaming
- Brands & Advertising
- Digital Platforms
- Entertainment
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Publicis Media: Future FWD 2025Gaming & Entertainment Convergence
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce. 
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Short Trend Summary
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
Fragmented Product Discovery- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Marketing
- Search Engines
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
DISQO: Consumer trends 2025 reportFragmented Product Discovery
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research. 
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Short Trend Summary
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Filtered Focus- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer service
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Euromonitor: Top global consumer trends...Filtered Focus
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences. 
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Short Trend Summary
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
Feed as Sales Funnel- AI-Driven Transformation
- The Power of Community and Connection
- Consumer Behavior
- E-commerce
- Social Media Management
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
TheNetworkOne: Social media marketing trends...Feed as Sales Funnel
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase. 
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Short Trend Summary
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
Experiential Consumption- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- E-commerce
- Fintech
- Retail
- Social Commerce
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
McKinsey: Intersect 2025: The future...Experiential Consumption
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences. 
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Short Trend Summary
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Evolving Retail Media Networks- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Kantar: Marketing trends 2025Evolving Retail Media Networks
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences. 
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Short Trend Summary
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
Evolving Online Retail- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
OFCOM: Online nation 2024Evolving Online Retail
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing. 
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Short Trend Summary
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
Escape the Algorithm- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- E-commerce
- Entertainment
- Social Media
- Travel
- Consumer Attitudes
- Digital Platforms
- Media & Information
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
Foresight Factory: Trending 2025Escape the Algorithm
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content. 
