current
Resilient Consumer Spending Growth
Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
The global consumer class, defined as those spending over $12/day, continues to expand and drive economic activity. This resilience is evident in the projected 5.5% growth in spending for 2025, totaling $3.2 trillion. This growth is fueled by a combination of factors, including new entrants into the consumer class, increasing affluence of existing consumers, and inflationary pressures.
Context Signals
The consumer class represents $57.9 trillion in annual spending in 2024.
131 million new consumers are expected to join the consumer class in 2025.
Upward revisions in consumer spending forecasts for countries like Mexico and the USA.
Edge
The continued growth of the consumer class, particularly in emerging markets, presents significant opportunities for businesses to expand their reach and tailor products and services to meet the evolving needs of these consumers.
The increasing affluence of consumers, especially those aged 50+, may lead to a surge in demand for premium products and experiences.
