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Trends Subcategories Trade & Commerce

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Commerce Media Expansion
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.

    WARC: The future of media...
    Commerce Media Expansion
    Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and…
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Trump’s Tariff Uncertainty
    • Navigating Global Uncertainty
    • Chinese economy
    • Emerging Markets
    • Global Trade
    • US economy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    President-elect Trump's proposed tariffs on Chinese and other imports introduce significant uncertainty and downside risks to global growth.

    Mercer: Economic and market outlook...
    Trump’s Tariff Uncertainty
    President-elect Trump's proposed tariffs on Chinese and other imports introduce significant uncertainty and downside risks to global growth.
    Impact Areas Chinese economy, Emerging Markets, Global Trade, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.

    Meta: MX Plan & Go...
    Hyperconnected Consumers
    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • WhatsApp Commerce
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Communication
    • Customer service
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

    Meta: MX Plan & Go...
    WhatsApp Commerce
    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
    Impact Areas Communication, Customer service, E-commerce, Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Livestream Commerce Growth
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Building
    • E-commerce
    • Social Commerce
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

    Kantar: Marketing trends 2025
    Livestream Commerce Growth
    Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
    Impact Areas Brand Building, E-commerce, Social Commerce
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Economic Nationalism on the Rise
    • Navigating Global Uncertainty
    • Commodity markets
    • Geopolitical tensions
    • Global Trade
    • Inflation volatility
    • Real asset investments
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    A trend towards economic nationalism is reshaping global trade, impacting inflation volatility and creating opportunities in specific sectors.

    J.P. Morgan: Ltcma report
    Economic Nationalism on the Rise
    A trend towards economic nationalism is reshaping global trade, impacting inflation volatility and creating opportunities in specific sectors.
    Impact Areas Commodity markets, Geopolitical tensions, Global Trade, Inflation volatility, Real asset investments
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Renewed US Protectionism
    • Navigating Global Uncertainty
    • Automotive industry
    • Chinese economy
    • EU Economy
    • Global Trade
    • US economy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The second Trump administration is expected to implement higher tariffs on China and autos, impacting global trade and economic growth.

    Goldman Sachs: Macro outlook 2025
    Renewed US Protectionism
    The second Trump administration is expected to implement higher tariffs on China and autos, impacting global trade and economic growth.
    Impact Areas Automotive industry, Chinese economy, EU Economy, Global Trade, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Unevenly Distributed Future
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Digital Access
    • Global Marketing
    • Technology Adoption
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.

    Dentsu: The year of impact...
    Unevenly Distributed Future
    The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
    Impact Areas Digital Access, Global Marketing, Technology Adoption
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Online Watch Shopping Grows
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Brand websites
    • E-commerce platforms
    • Social Media Marketing
    • Business & Commerce
    • Consumer Attitudes

    Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.

    Deloitte: Swiss watch industry insights...
    Online Watch Shopping Grows
    Online watch purchasing is gaining traction, particularly among women, driven by convenience and evolving consumer habits.
    Impact Areas Brand websites, E-commerce platforms, Social Media Marketing
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Resilient Consumer Spending Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • E-commerce
    • FMCG
    • Global economy
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.

    World Data Lab: Consumer outlook...
    Resilient Consumer Spending Growth
    Global consumer spending demonstrates resilience, projected to grow 5.5% in 2025 despite economic uncertainties.
    Impact Areas E-commerce, FMCG, Global economy, Manufacturing, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
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