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Trends Subcategories Trade & Commerce

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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Retail Bifurcation
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Discount Retailers
    • Retail
    • Value Retailers
    • Business & Commerce
    • Consumer Attitudes

    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.

    AlixPartners: 2025 global consumer outlook
    Retail Bifurcation
    Mainstream retail brands are facing pressure from both value players and discounters, leading to a bifurcation in the retail market.
    Impact Areas Consumer goods, Discount Retailers, Retail, Value Retailers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Prioritized Essential Spending
    • Navigating Global Uncertainty
    • Entertainment
    • Grocery Retail
    • Non-Food Retail
    • Restaurants
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.

    AlixPartners: 2025 global consumer outlook
    Prioritized Essential Spending
    Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.
    Impact Areas Entertainment, Grocery Retail, Non-Food Retail, Restaurants
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • eCommerce Growth and Transformation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • eCommerce Platforms
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.

    Activate Consulting: Technology and media...
    eCommerce Growth and Transformation
    Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
    Impact Areas Advertising, eCommerce Platforms, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Live Events Experience Enhancement
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Exhibitions
    • Live Events
    • Music
    • Sports
    • Business & Commerce
    • Entertainment

    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.

    Activate Consulting: Technology and media...
    Live Events Experience Enhancement
    Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
    Impact Areas Exhibitions, Live Events, Music, Sports
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Entertainment
  • Non-Game App Spending Soars
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Entertainment
    • Photo & Video
    • Productivity
    • Social Networking
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.

    Sensor Tower: State of mobile...
    Non-Game App Spending Soars
    Consumer spending in non-game mobile apps is accelerating, exceeding $69 billion in 2024, driven by increased comfort with in-app purchases.
    Impact Areas Entertainment, Photo & Video, Productivity, Social Networking
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Global Retail App Expansion
    • Navigating Global Uncertainty
    • E-commerce
    • Mobile Commerce
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.

    Sensor Tower: State of mobile...
    Global Retail App Expansion
    Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
    Impact Areas E-commerce, Mobile Commerce, Retail
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes
  • Social & Sustainable E-commerce
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • E-commerce
    • Logistics
    • Retail
    • Social Media
    • Business & Commerce
    • Sustainability

    E-commerce is becoming more social and interactive, with a focus on sustainability.

    Abstrato Ventures: Macrotendencias 2024 2025
    Social & Sustainable E-commerce
    E-commerce is becoming more social and interactive, with a focus on sustainability.
    Impact Areas E-commerce, Logistics, Retail, Social Media
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Sustainability
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