current
Global Retail App Expansion
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
The retail app market is becoming increasingly globalized, with major players expanding into new regions and facing rising competition from Chinese e-tailers like Temu and SHEIN. This expansion is driven by the growing adoption of mobile commerce and the desire to tap into new consumer bases. While some established markets like the US experienced a slowdown in downloads and time spent, the global trend remains positive, with Chinese e-tailers contributing significantly to the overall growth. These companies leverage their supply chain advantages and competitive pricing to attract consumers globally, particularly in price-sensitive markets.
Context Signals
Temu's rapid growth and market leadership in downloads.
The increasing importance of omnichannel offerings for retailers.
The impact of inflation and economic uncertainty on consumer spending habits.
Edge
The competition between established retailers and Chinese e-tailers will intensify, leading to further innovation and market diversification.
Retailers will increasingly leverage mobile apps to enhance customer loyalty and personalize the shopping experience.
The integration of AR/VR and other emerging technologies could transform the mobile shopping experience.
