Live Events Experience Enhancement

Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.

Themes

Experiences Over Material Goods , The Blurring of Physical and Digital Realities , The Power of Community and Connection

Timeframe

near-term

Subcategories

Business Strategy Music & Performing Arts Sports & Recreation Trade & Commerce

Impact areas

Exhibitions Live Events Music Sports

Detailed Analysis

Global consumer spending on live events and experiences is projected to reach $160 billion by 2028, fueled by demand for live sports and music. This growth is spurring investment in new stadiums and arenas, incorporating innovative technologies to enhance the fan experience. The B2B exhibition industry is also rebounding, expected to reach pre-COVID levels of $15 billion by 2028. "Global consumer spend on live events and experiences will grow to almost $160B by 2028, driven by increased consumer demand for live professional sports and live music."

Context Signals

$160 billion projected spending on live events by 2028. Investment in new stadiums and arenas with advanced technologies. B2B exhibition industry rebounding to $15 billion by 2028.

Edge

Immersive technologies like AR/VR will create new interactive experiences at live events. Data and analytics will personalize the fan experience and drive revenue opportunities. Hybrid physical-digital events will become increasingly prevalent, expanding reach and accessibility.

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