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Short Trend Summary
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
Digital B2B Sales Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Sales
- Business & Commerce
- Digital Platforms
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
Forrester: Predictions 2025 B2B salesDigital B2B Sales Growth
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
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Short Trend Summary
The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.
Digital Luxury Path to Purchase- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Digital Marketing
- E-commerce
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.
Ipsos: Snapchat exploring trends in...Digital Luxury Path to Purchase
The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase. 
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Short Trend Summary
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
Dupe Culture Mainstream- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
eMarketer: The trends driving 'dupe'...Dupe Culture Mainstream
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors. 
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Short Trend Summary
E-commerce merchants will increasingly adopt 'glocal' payment solutions to cater to local payment preferences in emerging markets.
E-commerce Goes ‘Glocal’ with Payments- Navigating Global Uncertainty
- Cross-border Trade
- E-commerce
- Emerging Markets
- Payments
- Business & Commerce
- Consumer Attitudes
- Finance & Money
E-commerce merchants will increasingly adopt 'glocal' payment solutions to cater to local payment preferences in emerging markets.
Juniper: Top 10 fintech payments...E-commerce Goes ‘Glocal’ with Payments
E-commerce merchants will increasingly adopt 'glocal' payment solutions to cater to local payment preferences in emerging markets. 
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Short Trend Summary
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
Escape the Algorithm- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- E-commerce
- Entertainment
- Social Media
- Travel
- Consumer Attitudes
- Digital Platforms
- Media & Information
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
Foresight Factory: Trending 2025Escape the Algorithm
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content. 
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Short Trend Summary
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
Evolving Online Retail- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing.
OFCOM: Online nation 2024Evolving Online Retail
Amazon remains the dominant online retailer, but Chinese e-commerce platforms like Temu, AliExpress, and Shein are experiencing rapid growth, potentially driven by competitive pricing. 
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Short Trend Summary
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Evolving Retail Media Networks- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences.
Kantar: Marketing trends 2025Evolving Retail Media Networks
Retail Media Networks (RMNs) are becoming full-funnel marketing assets, offering targeted advertising and personalized experiences. 
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Short Trend Summary
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
Experiential Consumption- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- E-commerce
- Fintech
- Retail
- Social Commerce
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
McKinsey: Intersect 2025: The future...Experiential Consumption
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences. 
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Short Trend Summary
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
Feed as Sales Funnel- AI-Driven Transformation
- The Power of Community and Connection
- Consumer Behavior
- E-commerce
- Social Media Management
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
TheNetworkOne: Social media marketing trends...Feed as Sales Funnel
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase. 
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Short Trend Summary
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Filtered Focus- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer service
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Euromonitor: Top global consumer trends...Filtered Focus
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences. 
