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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
Fragmented Product Discovery- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Marketing
- Search Engines
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
DISQO: Consumer trends 2025 reportFragmented Product Discovery
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
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Short Trend Summary
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Gaming & Entertainment Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- E-commerce
- Entertainment
- Gaming
- Brands & Advertising
- Digital Platforms
- Entertainment
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Publicis Media: Future FWD 2025Gaming & Entertainment Convergence
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce. 
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Short Trend Summary
Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
Generative AI Content Creation- AI-Driven Transformation
- Values-Driven Consumption
- Content creation
- E-commerce
- Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Generative AI is automating content supply chains, enabling personalized marketing at scale and speed.
Publicis Sapient: Guide to Next...Generative AI Content Creation
Generative AI is automating content supply chains, enabling personalized marketing at scale and speed. 
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Short Trend Summary
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Generative AI-Driven Personalization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Publicis Sapient: Guide to Next...Generative AI-Driven Personalization
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store. 
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Short Trend Summary
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Global Retail App Expansion- Navigating Global Uncertainty
- E-commerce
- Mobile Commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification.
Sensor Tower: State of mobile...Global Retail App Expansion
Retail apps are expanding globally, with increased competition from Chinese e-tailers like Temu and SHEIN driving innovation and market diversification. 
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Short Trend Summary
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Meta: BR plan & go...Hyperconnected Consumers
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences. 
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Short Trend Summary
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Meta: MX Plan & Go...Hyperconnected Consumers
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience. 
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Short Trend Summary
Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design.
Immersive & Personalized UX- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- User Experience
- Web Design
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design.
Web FX: 2025 digital marketing...Immersive & Personalized UX
Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design. 
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Short Trend Summary
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
Immersive Spatial Computing- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Gaming
- Healthcare
- Business & Commerce
- Digital Platforms
- Emerging Technology
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies.
Gartner: 2025 top tech trendsImmersive Spatial Computing
Augmenting the physical world with digital content, creating immersive and interactive experiences through AR/MR technologies. 
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Short Trend Summary
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Intentional Consumption Rise- Navigating Global Uncertainty
- Values-Driven Consumption
- CPG
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Nielsen: Guide to 2025 mid-year...Intentional Consumption Rise
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs. 
