Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Retail Personalization Imperative
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • E-commerce
  • Generative AI
  • Personalization
  • Retail
  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology

  Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.

  CB Insights: Tech trends 2025

  Retail Personalization Imperative

  Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.

  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation
  • Experiences Over Material Goods

  Impact Areas E-commerce, Generative AI, Personalization, Retail

  Themes AI-Driven Transformation, Experiences Over Material Goods

  Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  
  
• Retail Reshapes Media
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • E-commerce
  • Media Buying
  • Retail Advertising
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

  Dentsu: The year of impact...

  Retail Reshapes Media

  Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas E-commerce, Media Buying, Retail Advertising

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Rise of Content Creators
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • E-commerce
  • Marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

  Meta: Rethinking media mix effectiveness

  Rise of Content Creators

  Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, E-commerce, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Rise of Creation
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Arts and Crafts
  • E-commerce
  • Education
  • Social Media
  • Business & Commerce
  • Digital Platforms
  • Lifestyle

  Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.

  The Media Store: Trends 5...

  Rise of Creation

  Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.

  • Business & Commerce
  • Digital Platforms
  • Lifestyle
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Arts and Crafts, E-commerce, Education, Social Media

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Business & Commerce, Digital Platforms, Lifestyle
  
  
• Rise of Voice Search
  • AI-Driven Transformation
  • Digital Marketing
  • E-commerce
  • SEO
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.

  Aeroplane 2025: Branding trends report

  Rise of Voice Search

  The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation

  Impact Areas Digital Marketing, E-commerce, SEO

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Search Diversification
  • AI-Driven Transformation
  • The Power of Community and Connection
  • E-commerce
  • Search Marketing
  • Social Media
  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms

  Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

  Basis Technologies: Reality check the...

  Search Diversification

  Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas E-commerce, Search Marketing, Social Media

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  
  
• Short-Form Video Dominance
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Content creation
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  Meta: Rethinking media mix effectiveness

  Short-Form Video Dominance

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Social & Sustainable E-commerce
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Values-Driven Consumption
  • E-commerce
  • Logistics
  • Retail
  • Social Media
  • Business & Commerce
  • Sustainability

  E-commerce is becoming more social and interactive, with a focus on sustainability.

  Abstrato Ventures: Macrotendencias 2024 2025

  Social & Sustainable E-commerce

  E-commerce is becoming more social and interactive, with a focus on sustainability.

  • Business & Commerce
  • Sustainability
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas E-commerce, Logistics, Retail, Social Media

  Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Sustainability
  
  
• Social Commerce & Influence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • E-commerce
  • Marketing
  • Retail
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

  John Lewis: Shop Live Look...

  Social Commerce & Influence

  Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas E-commerce, Marketing, Retail, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Social Commerce Booms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Consumer Behavior
  • E-commerce
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

  HubSpot: 2024 social trends report

  Social Commerce Booms

  Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Consumer Behavior, E-commerce, Retail

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  

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