emerging
Intentional Consumption Rise
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
The global consumer outlook is improving, with consumers demonstrating resilience and vigilance in their spending habits. They are becoming more intentional with their purchases, focusing on value and essential needs in the face of lingering economic uncertainty and environmental concerns. This shift is driven by a desire for stability and well-being, as consumers carefully evaluate their spending choices.
Context Signals
32% of global consumers feel their financial position has worsened in the past year, down 2% from January 2024.
Rising food prices, utilities costs, and economic downturn are top consumer concerns.
Consumers plan to cut back on non-essentials like out-of-home dining and clothing but maintain spending on in-home entertainment and socializing.
Edge
Brands that focus on providing value-added experiences and personalized recommendations will be better positioned to capture intentional consumers.
Subscription services aligned with essential needs and offering cost savings could see increased adoption.
The focus on value could drive innovation in product development, with brands seeking to offer multi-functional and sustainable options.
