emerging

E-commerce Goes ‘Glocal’ with Payments

E-commerce merchants will increasingly adopt 'glocal' payment solutions to cater to local payment preferences in emerging markets.

Detailed Analysis

The growth of e-commerce in emerging economies requires merchants to adapt to local payment preferences. 'Glocal' payment solutions, facilitated by Payment Orchestration Platforms (POPs), allow international businesses to accept payments in various markets while complying with local regulations. "To meet the rising demand for eCommerce in emerging economies and cater to the growing expectation of localised payments, merchants are increasingly expected to adopt ‘glocal’ payment solutions."

Context Signals

Expansion of digital infrastructure and logistics in emerging economies. Growing popularity of mobile money solutions. Increasing use of smart routing and machine learning in payment processing.

Edge

Emergence of specialized POPs tailored to specific regional markets or industry verticals. Integration of glocal payment solutions with blockchain technology for enhanced security and transparency. Development of AI-powered fraud prevention solutions adapted to local fraud risks.
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TRENDS
Juniper Research forecasts that the eCommerce market will grow from $7 trillion in 2024 to $11.4 trillion in 2029, a rate of 9.9%.