emerging
Omni-Retail Transformation
The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.
Themes
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
The retail industry is undergoing a significant transformation, driven by the growth of e-commerce, social commerce, and the increasing influence of retail media networks. Consumers are fluidly shopping across channels, with online shopping habits evolving to include larger purchases and more frequent orders. Social media is playing a crucial role in product discovery, brand interaction, and purchase decisions. "By 2025, retail media network spending is expected to account for nearly a quarter (23%) of all digital ad spending in the U.S."
Context Signals
Retail media network spending is expected to reach 23% of all digital ad spending in the U.S. by 2025.
Quick commerce players in Europe are refocusing on high-frequency buyers in profitable markets.
Online shopping habits in the U.S. are shifting towards larger purchases, with growth in fill-in and stock-up trips.
Edge
Retailers that can effectively integrate social commerce and retail media networks into their omni-channel strategies will be better positioned for growth.
Brands can leverage social media to build stronger relationships with consumers and influence purchase decisions.
The evolving omni-retail landscape will require retailers and brands to adapt their marketing and fulfillment strategies to meet changing consumer expectations.
