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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
Experiential Travel Prioritized- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
PION: Youth trends report 2024Experiential Travel Prioritized
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
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Short Trend Summary
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
Experience-Driven Lifestyle Districts- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Hospitality
- Real estate
- Retail
- Urban planning
- Business & Commerce
- Culture
- Global Challenges
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
Gensler: Design forecast 2025Experience-Driven Lifestyle Districts
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences. 
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Short Trend Summary
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Experience Economy Growth- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Entertainment
- Hospitality
- Retail
- Tourism
- Consumer Attitudes
- Culture
- Travel & Tourism
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Abstrato Ventures: Macrotendencias 2024 2025Experience Economy Growth
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events. 
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Short Trend Summary
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
Emerging Source Market Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Airlines
- Destination marketing
- Hospitality
- Tourism
- Business & Commerce
- Travel & Tourism
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
Google: NextGen travelers and destinationsEmerging Source Market Growth
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape. 
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Short Trend Summary
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
Embracing Generational Legacy- Experiences Over Material Goods
- The Power of Community and Connection
- Family Dynamics
- Hospitality
- Travel
- Workplace
- Family
- Travel & Tourism
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
Accor: The new quality of...Embracing Generational Legacy
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities. 
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Short Trend Summary
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
Detour Destinations Rising- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Local economies
- Tourism
- Consumer Attitudes
- Travel & Tourism
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
Expedia: Unpack 25, the trends...Detour Destinations Rising
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips. 
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Short Trend Summary
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Declining Customer Loyalty- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Banking
- Food Service
- Hospitality
- Internet Service Providers
- Retail
- Utilities
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Qualtrics: 2025 Consumer Trends ReportDeclining Customer Loyalty
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after… 
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Short Trend Summary
Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.
Community-Centric Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Experiences
- Hospitality
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.
Design Hotels: Further forecast 2025Community-Centric Travel
Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose. 
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Short Trend Summary
Embracing diverse cultural influences and celebrating unique identities through design.
Celebrating Cultural Heritage- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Hospitality
- Tourism
- Consumer Attitudes
- Culture
Dulux: International colour trends 2025Celebrating Cultural Heritage
Embracing diverse cultural influences and celebrating unique identities through design. 
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Short Trend Summary
The lines between work and leisure are blurring, leading to a demand for flexible accommodations and services that cater to blended lifestyles.
Blended Living Movement- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Hospitality
- Real estate
- Travel
- Workplace
- Lifestyle
- The Workplace
- Travel & Tourism
The lines between work and leisure are blurring, leading to a demand for flexible accommodations and services that cater to blended lifestyles.
Accor: The new quality of...Blended Living Movement
The lines between work and leisure are blurring, leading to a demand for flexible accommodations and services that cater to blended lifestyles. 
