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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.
Nostalgia Drives Time Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Food & Beverage
- Hospitality
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.
Hilton: 2025 trends reportNostalgia Drives Time Travel
Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.
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Short Trend Summary
A growing desire for brighter, more positive spaces reflecting optimism and a need for change.
Optimism and Uplifting Spaces- Experiences Over Material Goods
- The Power of Community and Connection
- Commercial
- Education
- Healthcare
- Hospitality
- Residential
- Culture
- The Home
- The Workplace
Dulux: International colour trends 2025Optimism and Uplifting Spaces
A growing desire for brighter, more positive spaces reflecting optimism and a need for change. 
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Short Trend Summary
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
Points & Money Budgeting- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Loyalty Programs
- Personal Finance
- Consumer Attitudes
- Finance & Money
- Travel & Tourism
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.
Hilton: 2025 trends reportPoints & Money Budgeting
Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets. 
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Short Trend Summary
Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.
Premiumization through Fandom- Experiences Over Material Goods
- The Power of Community and Connection
- Hospitality
- Live Entertainment
- Spirits Industry
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.
Bacardi: Cocktail trends report 2025Premiumization through Fandom
Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations. 
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Short Trend Summary
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
Protecting Future Now- The Power of Community and Connection
- Values-Driven Consumption
- Communities
- Construction
- Environment
- Hospitality
- Global Challenges
- Sustainability
- Travel & Tourism
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry.
Accor: The new quality of...Protecting Future Now
Growing awareness of climate change and environmental impact is driving a shift towards sustainable practices in the hospitality industry. 
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Short Trend Summary
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
Reduced Consumer Spending- Navigating Global Uncertainty
- Consumer goods
- Hospitality
- Leisure
- Retail
- Travel
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty.
AlixPartners: 2025 global consumer outlookReduced Consumer Spending
Consumers globally are anticipating spending cuts in 2025 due to persistent inflation and economic uncertainty. 
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Short Trend Summary
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
Sleep Tourism 2.0 Evolves- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Technology
- Wellness
- Health & Wellness
- Travel & Tourism
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.
Hilton: 2025 trends reportSleep Tourism 2.0 Evolves
The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences. 
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Short Trend Summary
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
Slow Travel Gains Momentum- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Local Communities
- Tourism
- Culture
- Sustainability
- Travel & Tourism
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences.
Hilton: 2025 trends reportSlow Travel Gains Momentum
Travelers are embracing a slower pace of travel, immersing themselves in local cultures and seeking authentic experiences. 
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Short Trend Summary
In response to the accelerating pace of life, individuals are prioritizing self-care, wellness, and disconnecting from technology to recharge.
Slowing Down and Time Out- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Mental Health
- Travel
- Wellness
- Health & Wellness
- Lifestyle
In response to the accelerating pace of life, individuals are prioritizing self-care, wellness, and disconnecting from technology to recharge.
Accor: The new quality of...Slowing Down and Time Out
In response to the accelerating pace of life, individuals are prioritizing self-care, wellness, and disconnecting from technology to recharge. 
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Short Trend Summary
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
Solo Travel & MeMooners- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel Agencies
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
Hilton: 2025 trends report fact...Solo Travel & MeMooners
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries. 
