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Short Trend Summary
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
Emerging Source Market Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Airlines
- Destination marketing
- Hospitality
- Tourism
- Business & Commerce
- Travel & Tourism
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
Google: NextGen travelers and destinationsEmerging Source Market Growth
Africa and the Americas are projected to experience the fastest growth in outbound travel by 2040, diversifying the global tourism landscape.
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Short Trend Summary
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Experience Economy Growth- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Entertainment
- Hospitality
- Retail
- Tourism
- Consumer Attitudes
- Culture
- Travel & Tourism
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events.
Abstrato Ventures: Macrotendencias 2024 2025Experience Economy Growth
Consumers are prioritizing experiences over material possessions, driving demand for immersive travel and events. 
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Short Trend Summary
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
Experience-Driven Lifestyle Districts- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Hospitality
- Real estate
- Retail
- Urban planning
- Business & Commerce
- Culture
- Global Challenges
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
Gensler: Design forecast 2025Experience-Driven Lifestyle Districts
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences. 
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Short Trend Summary
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
Experiential Travel Prioritized- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
PION: Youth trends report 2024Experiential Travel Prioritized
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion. 
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Short Trend Summary
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
Foodies Drive Culinary Travel- Experiences Over Material Goods
- Values-Driven Consumption
- Food & Beverage
- Hospitality
- Tourism
- Food & Drink
- Travel & Tourism
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends.
Hilton: 2025 trends reportFoodies Drive Culinary Travel
Food is becoming a central driver of travel decisions, with foodies prioritizing culinary experiences and influencing food & beverage trends. 
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Short Trend Summary
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Frolleagues Blend Work & Leisure- Experiences Over Material Goods
- The Power of Community and Connection
- Business Travel
- Hospitality
- Real estate
- Business & Commerce
- The Workplace
- Travel & Tourism
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues."
Hilton: 2025 trends reportFrolleagues Blend Work & Leisure
The lines between work and leisure are blurring, with colleagues traveling together for both business and pleasure, giving rise to "Frolleagues." 
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Short Trend Summary
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Gen Alpha Influences Travel- Experiences Over Material Goods
- Values-Driven Consumption
- Family Travel
- Hospitality
- Technology
- Consumer Attitudes
- Family
- Travel & Tourism
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions.
Hilton: 2025 trends reportGen Alpha Influences Travel
Gen Alpha, the tech-savvy generation born after 2010, is significantly influencing family travel decisions. 
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Short Trend Summary
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Generative AI Spending Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- Hospitality
- Marketing
- Operations
- Retail
- Business & Commerce
- Emerging Technology
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors.
Infosys: Generative AI radar for...Generative AI Spending Growth
Retail and hospitality companies are rapidly increasing their investment in generative AI, though at a slower pace than some other sectors. 
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Short Trend Summary
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
High-Tech Meets Digital Detox- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Hospitality
- Technology
- Wellness
- Consumer Attitudes
- Digital Platforms
- Travel & Tourism
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices.
Hilton: 2025 trends reportHigh-Tech Meets Digital Detox
Travelers are embracing technology for seamless travel experiences while simultaneously seeking opportunities to disconnect and detox from digital devices. 
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Short Trend Summary
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and development.
Human Capital Development- Navigating Global Uncertainty
- Values-Driven Consumption
- Construction
- Hospitality
- Tourism
- Business & Commerce
- The Workplace
- Travel & Tourism
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and development.
European Bank: Real estate sector...Human Capital Development
The real estate and tourism sectors face a growing need for skilled labor, particularly in digital and green technologies, requiring significant investment in training and… 
