Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Premiumization through Fandom
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Hospitality
  • Live Entertainment
  • Spirits Industry
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.

  Bacardi: Cocktail trends report 2025

  Premiumization through Fandom

  Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Hospitality, Live Entertainment, Spirits Industry

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Entertainment
  
  
• Points & Money Budgeting
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Hospitality
  • Loyalty Programs
  • Personal Finance
  • Consumer Attitudes
  • Finance & Money
  • Travel & Tourism

  Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.

  Hilton: 2025 trends report

  Points & Money Budgeting

  Travelers are increasingly using loyalty programs and flexible payment options to maximize their travel budgets.

  • Consumer Attitudes
  • Finance & Money
  • Travel & Tourism
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Hospitality, Loyalty Programs, Personal Finance

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Consumer Attitudes, Finance & Money, Travel & Tourism
  
  
• Optimism and Uplifting Spaces
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Commercial
  • Education
  • Healthcare
  • Hospitality
  • Residential
  • Culture
  • The Home
  • The Workplace

  A growing desire for brighter, more positive spaces reflecting optimism and a need for change.

  Dulux: International colour trends 2025

  Optimism and Uplifting Spaces

  A growing desire for brighter, more positive spaces reflecting optimism and a need for change.

  • Culture
  • The Home
  • The Workplace
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Commercial, Education, Healthcare, Hospitality, Residential

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Culture, The Home, The Workplace
  
  
• Nostalgia Drives Time Travel
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Entertainment
  • Food & Beverage
  • Hospitality
  • Consumer Attitudes
  • Culture
  • Travel & Tourism

  Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.

  Hilton: 2025 trends report

  Nostalgia Drives Time Travel

  Travelers are increasingly seeking experiences that evoke nostalgic memories, recreating childhood trips and engaging with throwback entertainment.

  • Consumer Attitudes
  • Culture
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Entertainment, Food & Beverage, Hospitality

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Consumer Attitudes, Culture, Travel & Tourism
  
  
• New Heydays Nostalgia
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Destinations
  • Experiences
  • Hospitality
  • Consumer Attitudes
  • Culture
  • Travel & Tourism

  Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.

  Amadeus: Globetrender travel trends 2025

  New Heydays Nostalgia

  Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.

  • Consumer Attitudes
  • Culture
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Destinations, Experiences, Hospitality

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Consumer Attitudes, Culture, Travel & Tourism
  
  
• MeMooners Reshape Travel
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Activities
  • Dining
  • Hospitality
  • Business & Commerce
  • Consumer Attitudes
  • Travel & Tourism

  Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.

  Hilton: 2025 trends report

  MeMooners Reshape Travel

  Solo leisure travelers, or "MeMooners," are becoming a significant force, demanding recognition and personalized experiences.

  • Business & Commerce
  • Consumer Attitudes
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Activities, Dining, Hospitality

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  
  
• Meaningful Connections Rise
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Communities
  • Hospitality
  • Social Clubs
  • Travel
  • Consumer Attitudes
  • Culture
  • Travel & Tourism

  People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.

  Accor: The new quality of...

  Meaningful Connections Rise

  People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.

  • Consumer Attitudes
  • Culture
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Communities, Hospitality, Social Clubs, Travel

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Culture, Travel & Tourism
  
  
• Maximized Vacation Experiences
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Hospitality
  • Tourism
  • Travel
  • Consumer Attitudes
  • Lifestyle
  • Travel & Tourism

  Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

  Hilton: 2025 trends report fact...

  Maximized Vacation Experiences

  Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

  • Consumer Attitudes
  • Lifestyle
  • Travel & Tourism
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Hospitality, Tourism, Travel

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Consumer Attitudes, Lifestyle, Travel & Tourism
  
  
• Luxury Travel Reshapes Industry
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Experiences
  • Hospitality
  • Luxury Goods
  • Business & Commerce
  • Consumer Attitudes
  • Travel & Tourism

  Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.

  Hilton: 2025 trends report

  Luxury Travel Reshapes Industry

  Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.

  • Business & Commerce
  • Consumer Attitudes
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Experiences, Hospitality, Luxury Goods

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  
  
• Legacy Processes Slow AI
  • AI-Driven Transformation
  • Dining
  • Hospitality
  • Travel
  • Business & Commerce
  • Emerging Technology
  • Travel & Tourism

  Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.

  Publicis Sapient: Guide to Next...

  Legacy Processes Slow AI

  Generative AI adoption in travel and dining is hindered by outdated engineering processes, requiring organizational and structural changes.

  • Business & Commerce
  • Emerging Technology
  • Travel & Tourism
  • AI-Driven Transformation

  Impact Areas Dining, Hospitality, Travel

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology, Travel & Tourism
  
  

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